6 Ways to Make Your Location an Asset in Online Student Recruitment
Date posted: January 16, 2019
Reading Time: 8 minutes The location of a school can be a huge factor in the decision-making process of prospective students at all levels....
Metrics to Measure the Success of Your Education Content Marketing Strategy
Date posted: November 14, 2018
Reading Time: 11 minutes How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...
Evergreen Thinking: Creating Education Marketing Content that Lasts
Date posted: September 12, 2018
Reading Time: 12 minutes Wouldn’t it be great if one day’s work could generate leads for your school for years to come? That’s the...
7 Inspired Education Marketing Ideas for ‘Back to School’ Season
Date posted: September 5, 2018
Reading Time: 9 minutes For institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot...
3 Tactical Approaches to Producing More Effective Education Content Marketing
Date posted: June 6, 2018
Reading Time: 12 minutes It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...
Is Medium a Higher Ed Content Marketing Game-Changer?
Date posted: November 30, 2016
Reading Time: 10 minutes It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two...
5 Winning Recruitment Content for Language Schools
Date posted: November 2, 2016
Reading Time: 8 minutes The student recruitment challenges faced by language schools are unique. Recruitment Content for Language Schools can attract students from a...
Promoting Small Colleges? 6 Key Angles for Your Content Strategy
Date posted: June 29, 2016
Reading Time: 9 minutes A volatile economy, rising tuition costs, fear of student debt, and mounting uncertainty around the “worth” of a college...
“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME
Date posted: May 11, 2016
Reading Time: 10 minutes Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re...
Survey shows How International Students Choose Master Programs: What Does this Mean for Your Recruitment Marketing?
Date posted: March 30, 2016
Reading Time: 7 minutes We looked at the QS World Grad School Tour: Applicant Survey 2015 to learn more about what drives postgraduate decision-making...