Recruiting Students from Latin America: Market Trends & Digital Tactics
Date posted: March 16, 2016
Reading Time: 8 minutes Most colleges, universities and language programs across the globe are fully aware that Latin America is now one of the...
How Schools are Using “Video Anthems” to Build their Brand & Engage with Students
Date posted: December 30, 2015
Reading Time: 6 minutes Schools songs are nothing new, particularly “fight” songs for college sports teams. But now some institutions are producing official music...
A Higher Ed Marketer’s Guide to Email Lead Nurturing
Date posted: October 19, 2015
Reading Time: 5 minutes Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...
5 Essentials of a Successful Inbound Marketing Strategy
Date posted: September 23, 2015
Reading Time: 9 minutes Inbound marketing has gradually become an essential priority for higher education marketing, however there still exists much confusion as to...
Plan your Inbound Budgets with HEM’s Inbound Marketing Calculator
Date posted: September 16, 2015
Reading Time: 3 minutes The concept of inbound marketing, or getting attention organically without interrupting someone’s path, is gradually being embraced by digital marketers...
4 Automated (yet Personalized!) Website Tools For Round-the-Clock Student Recruitment
Date posted: August 12, 2015
Reading Time: 9 minutes Abandoned shopping carts. In their analysis of 31 different studies, Baynard Institute determined that on average, 68.53% of online shoppers...
HEM’s Blog is 5 years old, and boy, have things changed!
Date posted: July 6, 2015
Reading Time: 6 minutes The last 8 years has been a very exciting period of growth for our company, beginning as a one man...
5 Brand-Building Videos Your School’s Website is Probably Missing
Date posted: June 12, 2015
Reading Time: 7 minutes Education institutions of all kinds need visuals on their website to offer prospective parents and students a window into their...
Anatomy of a Higher Ed Testimonial
Date posted: April 29, 2015
Reading Time: 5 minutes Testimonials are social proof of the quality, merits and value of your programs and institution. These days they can take...
Twitter for Education: 7 Twitter Content Ideas
Date posted: April 10, 2015
Reading Time: 9 minutes Twitter reports that it now has 288 million monthly active users who send 500 million tweets a day. According to...