Transforming Your Higher Education Content Strategy with Historical Optimization
Date posted: March 6, 2019
Reading Time: 12 minutes Do you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most...
What Exactly is “Native Advertising” and Why Should Higher Ed Marketers Care?
Date posted: October 7, 2014
Reading Time: 4 minutes College and university marketers are working hard to master content marketing and reap the benefits of increased visitor traffic, increased...
KEEPING UP WITH SOCIAL MEDIA SERIES – LATEST CHANGES AND WHAT THEY MAY MEAN FOR YOUR COLLEGE
Date posted: December 19, 2013
Reading Time: 4 minutes Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...
Marketers are Overwhelmed by the Growing Demands of Digital Marketing
Date posted: September 30, 2013
Reading Time: 3 minutes Feeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone....
How to Implement Your Content Sharing Strategy for Higher Ed: Part II
Date posted: July 22, 2013
Reading Time: 4 minutes Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across...
What are the best alternatives to Google Reader?
Date posted: April 11, 2013
Reading Time: 3 minutes The world Internet giant, Google, has recently announced the closing down of Google Reader, its Web-based aggregator, on July 1st,...
Establishing a Content Culture at Your College or University
Date posted: April 8, 2013
Reading Time: 4 minutes It’s clear that meaningful and relevant content is integral to enhancing web presence and overall user experience. Part of any...
3 Ways to Boost Student-Driven Web Content
Date posted: March 1, 2013
Reading Time: 5 minutes Just as classrooms rely on student participation in order to thrive, a college or university website needs student-led content in...
How Web Structure Can Increase Content Value
Date posted: February 8, 2013
Reading Time: 5 minutes Structure is everything. Granted, the recipe to a great web site contains a lot of different ingredients, including web design...