How to Start Applying a Video Content Marketing Strategy to Your School
Date posted: June 29, 2022
Reading Time: 8 minutesNowadays, prospective students don’t just want to read about their dream school–they want to see it. To stay relevant, schools...
Developing Education Marketing Content for Each Stage of the Enrollment Funnel
Date posted: November 15, 2019
Reading Time: 10 minutesThe enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....
Should Long-Form Blogs be Part of Your Higher Education Content Strategy?
Date posted: April 3, 2019
Reading Time: 9 minutesWhen it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...
Transforming Your Higher Education Content Strategy with Historical Optimization
Date posted: March 6, 2019
Reading Time: 12 minutesDo you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most...
Evergreen Thinking: Creating Education Marketing Content that Lasts
Date posted: September 12, 2018
Reading Time: 12 minutesWouldn’t it be great if one day’s work could generate leads for your school for years to come? That’s the...
Higher Education Content Strategy Ideas: Creating Inspiring Interviews
Date posted: June 7, 2017
Reading Time: 10 minutesAre you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that...
How Welcoming is Your School’s Website for International Students?
Date posted: February 22, 2017
Reading Time: 10 minutesImagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel...
4 Simple Time Management Tips for Education Lead Generation Campaigns
Date posted: September 14, 2016
Reading Time: 7 minutesOnline student recruitment is a field full of talented, dedicated professionals with extensive knowledge of the field and dozens of...
Pokemon Go & 4 Other Augmented Reality Tools to Transform Your Student Recruitment
Date posted: August 31, 2016
Reading Time: 9 minutesLove it or hate it, there’s been no escaping the Pokemon Go craze over the last few months. The augmented...
4 Exciting Ways to Personalise Your Online Student Recruitment Activities
Date posted: August 17, 2016
Reading Time: 9 minutesAs digital marketing becomes more sophisticated, personalisation has become an increasingly accepted part of online life. Think of how online...