Gone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...

While creating infographics isn’t the most revelatory content marketing idea, it remains one of the most effective. As a way...

How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital...

Wouldn’t it be great if one day’s work could generate leads for your school for years to come? That’s the...

For institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot...

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....

It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...

Media consumption has never been higher than in today’s hyper-connected world, creating more opportunities than ever to reach prospective students...

Rebranding Your School Successfully

Date posted: August 14, 2015

Branding is a concept often associated with commodities like laundry detergent but is in reality a necessary part of any...