Content Marketing for Universities: Creating High-Fidelity Content to Better Stand Out
Date posted: August 3, 2022
Reading Time: 10 minutesAs content marketing for universities continues to evolve, schools must rise to the challenge of creating content that goes above...
How to Effectively Use Infographics for Data Storytelling in Education Marketing Content
Date posted: February 16, 2022
Reading Time: 8 minutesSchools today are facing a rising challenge to engage potential students with the information and data that they put out....
How to Master Your Video Strategy in Education Content Marketing
Date posted: October 20, 2021
Reading Time: 11 minutesVideo is the ultimate format for storytelling, allowing you to transport your prospects to the football field, science lab, library,...
7 Tips to Create Exceptional Content Marketing for Business Schools
Date posted: August 25, 2021
Reading Time: 8 minutesThe business school marketplace is perhaps one of the most challenging sectors in education regarding student recruitment. While all digital...
7 Higher Education Content Marketing Mistakes and How to Avoid Them
Date posted: May 12, 2021
Reading Time: 10 minutesHigher education content marketing is not an exact science. The subjective nature of blog posts, videos, and other forms of...
How to Create and Promote a Higher Ed Podcast Using Content Marketing for Schools
Date posted: October 28, 2020
Reading Time: 9 minutesPodcasting has been around since 2003, but the media format had its breakout year in 2019, as consistent listeners grew...
6 Tips for Creating a Foolproof Content Marketing Strategy for Online Courses
Date posted: June 23, 2020
Reading Time: 11 minutesIf you want to establish your school as a trustworthy online course provider, you need the online reputation to back...
2019’s Best Higher Ed Marketing Holiday Videos!
Date posted: December 18, 2019
Reading Time: 6 minutesSeason’s greetings! At schools all over the world, exams are finishing up, classes are winding down, and students and staff...
Developing Education Marketing Content for Each Stage of the Enrollment Funnel
Date posted: November 15, 2019
Reading Time: 10 minutesThe enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....
Boost your Education Content Marketing Strategy with Topic Clusters
Date posted: September 18, 2019
Reading Time: 10 minutesGone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...