Reading Time: 10 minutes As content marketing for universities continues to evolve, schools must rise to the challenge of creating content that goes above...

Reading Time: 8 minutes Schools today are facing a rising challenge to engage potential students with the information and data that they put out....

Reading Time: 11 minutes Video is the ultimate format for storytelling, allowing you to transport your prospects to the football field, science lab, library,...

Reading Time: 8 minutes The business school marketplace is perhaps one of the most challenging sectors in education regarding student recruitment. While all digital...

Reading Time: 10 minutes Higher education content marketing is not an exact science. The subjective nature of blog posts, videos, and other forms of...

Reading Time: 9 minutes Podcasting has been around since 2003, but the media format had its breakout year in 2019, as consistent listeners grew...

Reading Time: 11 minutes If you want to establish your school as a trustworthy online course provider, you need the online reputation to back...

2019’s Best Higher Ed Marketing Holiday Videos!

Date posted: December 18, 2019

Reading Time: 6 minutes Season’s greetings! At schools all over the world, exams are finishing up, classes are winding down, and students and staff...

Reading Time: 10 minutes The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals....

Reading Time: 10 minutes Gone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...