It’s natural for experienced admissions staff to be wary of CRM and marketing automation. After all, student recruitment is an...

Deciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should...

International student recruitment can occasionally get a little messy. With prospective students inquiring in different languages, international calls to schedule...

Customer relationship management (CRM) is becoming a must-have for schools looking to modernize and streamline their student recruitment processes. Offering...