Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...

5 Steps to Flawless Student Inquiry Follow-Up

Date posted: August 16, 2017

Digital marketing campaigns are an excellent way to generate direct student inquiries for your school, but it’s what you do...

How can you tell when a prospective student is seriously interested in your school? How do you know when to...

Believe it or not, a wide-reaching student recruitment strategy can have its downsides. Dealing with student inquiries from multiple channels,...

Marketing automation. The term conjures up images of computer-generated messages going out to prospects in spammy abundance, de-humanizing brands and...