Reading Time: 12 minutes Before choosing a school for their child, parents often conduct a lot of research. It’s during this stage that parents...

Reading Time: 9 minutes A streamlined student application process is fundamental to the success of a school’s student recruitment strategy. It’s during this stage...

Reading Time: 10 minutes Prospective students looking to attend a new school often search for specific aspects that would attract their attention—key points that...

Reading Time: 11 minutes Email marketing is crucial to a successful digital marketing strategy, giving your school an effective channel that can be used...

Reading Time: 8 minutes What is a brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about...

Reading Time: 8 minutes Lead scoring can be an excellent tool to help your admissions team prioritize new prospects for follow-up. Based on their...

Reading Time: 9 minutes At a time when people are spending considerable more time at home, many individuals are looking to upskill or pursue...

7 Higher Education Marketing Trends for 2021

Date posted: December 30, 2020

Reading Time: 8 minutes To say that it’s difficult to look at new marketing trends in a year that promises to be as unpredictable...

Reading Time: 6 minutes After the whirlwind that was 2020, it’s safe to say that festivities, family, and some good-old-fashioned fun are on everyone’s...

Reading Time: 3 minutes As the current crisis surrounding the COVID-19 pandemic continues to develop, the circumstances facing schools are changing day by day,...