SEO for Private Schools: Boosting Your Visibility in the Parent Research Process
Date posted: October 26, 2022
Reading Time: 12 minutes Parents often conduct a lot of research before choosing a school for their child. During this stage, parents learn about...
6 Ways an Online Student Application Portal Can Streamline Your Recruitment Process
Date posted: October 19, 2022
Reading Time: 9 minutes A streamlined student application process is fundamental to the success of a school’s student recruitment strategy. It’s during this stage...
How to Market Education Courses: 8 Top Tips for a Greater Impact
Date posted: May 18, 2022
Reading Time: 10 minutes Prospective students looking to attend a new school often search for specific aspects that would attract their attention—key points that...
Email Marketing for Schools: Strategies and Techniques to Make You Stand Out
Date posted: March 2, 2022
Reading Time: 11 minutes Email marketing is crucial to a successful digital marketing strategy, giving your school an effective channel that can be used...
Branding for Higher Education: How to Create a Unique and Impactful Brand in 5 Steps
Date posted: October 8, 2021
Reading Time: 9 minutes What Is a Brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about...
Behavioural Lead Scoring in Higher Education Marketing Automation
Date posted: July 28, 2021
Reading Time: 8 minutes Lead scoring can be an excellent tool to help your admissions team prioritize new prospects for follow-up. Based on their...
8 Marketing Steps for Launching a New College Program
Date posted: January 19, 2021
Reading Time: 9 minutes At a time when people are spending considerably more time at home, many individuals are looking to upskill or pursue...
7 Higher Education Marketing Trends for 2021
Date posted: December 30, 2020
Reading Time: 8 minutes To say that it’s difficult to look at new marketing trends in a year that promises to be as unpredictable...
2020’s Education Marketing Holiday Video Highlights
Date posted: December 16, 2020
Reading Time: 6 minutes After the whirlwind that was 2020, it’s safe to say that festivities, family, and some good-old-fashioned fun are on everyone’s...
Tips for School Communications During the COVID-19 Crisis
Date posted: March 25, 2020
Reading Time: 3 minutes As the current crisis surrounding the COVID-19 pandemic continues to develop, the circumstances facing schools are changing day by day,...