Unlocking the Power of Authenticity in Education Marketing
Date posted: October 22, 2025
Reading Time: 14 minutesStudent recruitment has never been more competitive, or more personal. The institutions standing out right now aren’t the ones shouting...
The Power of User-Generated Content and Authentic Storytelling in Education Marketing
Date posted: April 9, 2025
Reading Time: 9 minutesToday’s schools need to get creative to promote their programs in a way that resonates with prospects. To spur action...
Get Results in 2026: Key Education Marketing Strategies for Success
Date posted: January 8, 2025
Reading Time: 9 minutesEducation marketing continues to evolve rapidly in 2026. As AI-powered discovery, changing student expectations, and global competition reshape the enrollment...
Give Yourself the Gift of Efficiency: How Our CRM and SIS Solutions Can Transform Your Institution
Date posted: December 25, 2024
Reading Time: 8 minutesAs a school striving to broaden its reach, you likely already understand the importance of personalized communication to attract and...
SEO for Private Schools: Boosting Your Visibility in the Parent Research Process
Date posted: October 26, 2022
Reading Time: 12 minutesParents often conduct a lot of research before choosing a school for their child. During this stage, parents learn about...
6 Ways an Online Student Application Portal Can Streamline Your Recruitment Process
Date posted: October 19, 2022
Reading Time: 9 minutesA streamlined student application process is fundamental to the success of a school’s student recruitment strategy. It’s during this stage...
How to Market Education Courses: 8 Top Tips for a Greater Impact
Date posted: May 18, 2022
Reading Time: 11 minutesProspective students looking to attend a new school often search for specific aspects that would attract their attention—key points that...
Email Marketing for Schools: Strategies and Techniques to Make You Stand Out
Date posted: March 2, 2022
Reading Time: 11 minutesEmail marketing is crucial to a successful digital marketing strategy, giving your school an effective channel that can be used...
Branding for Higher Education: How to Create a Unique and Impactful Brand in 5 Steps
Date posted: October 8, 2021
Reading Time: 9 minutesWhat Is a Brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about...
Behavioural Lead Scoring in Higher Education Marketing Automation
Date posted: July 28, 2021
Reading Time: 8 minutesLead scoring can be an excellent tool to help your admissions team prioritize new prospects for follow-up. Based on their...