At a time when people are spending considerable more time at home, many individuals are looking to upskill or pursue...

7 Higher Education Marketing Trends for 2021

Date posted: December 30, 2020

To say that it’s difficult to look at new marketing trends in a year that promises to be as unpredictable...

After the whirlwind that was 2020, it’s safe to say that festivities, family, and some good-old-fashioned fun are on everyone’s...

As the current crisis surrounding the COVID-19 pandemic continues to develop, the circumstances facing schools are changing day by day,...

For institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot...

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...

2017’s Best Higher Ed Marketing Holiday Videos!

Date posted: December 20, 2017

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...

There’s no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you...

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social...

What is a brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about...