Reading Time: 8 minutes Education marketing is poised for a transformative shift in 2025. As technological innovations accelerate and global competition intensifies, schools, colleges,...

Reading Time: 8 minutes As a school striving to broaden its reach, you likely already understand the importance of personalized communication to attract and...

Reading Time: 12 minutes Parents often conduct a lot of research before choosing a school for their child. During this stage, parents learn about...

Reading Time: 9 minutes A streamlined student application process is fundamental to the success of a school’s student recruitment strategy. It’s during this stage...

Reading Time: 11 minutes Prospective students looking to attend a new school often search for specific aspects that would attract their attention—key points that...

Reading Time: 11 minutes Email marketing is crucial to a successful digital marketing strategy, giving your school an effective channel that can be used...

Reading Time: 9 minutes What Is a Brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about...

Reading Time: 8 minutes Lead scoring can be an excellent tool to help your admissions team prioritize new prospects for follow-up. Based on their...

Reading Time: 9 minutes At a time when people are spending considerably more time at home, many individuals are looking to upskill or pursue...

6 Higher Education Marketing Trends to Watch

Date posted: December 30, 2020

Reading Time: 6 minutes Predicting marketing trends in an ever-evolving digital landscape is always a challenge. With ongoing changes in technology, student behavior, and...