For institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot...

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...

2017’s Best Higher Ed Marketing Holiday Videos!

Date posted: December 20, 2017

It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...

There’s no overstating the importance of establishing an emotional draw between a school and its prospective students. After all, you...

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social...

What is a brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about...

Media consumption has never been higher than in today’s hyper-connected world, creating more opportunities than ever to reach prospective students...

Do you know the dropout rate at your educational institution? Do you know specifically when dropouts tend to occur –...

The QS 2016 report on digital marketing in higher education reveals some fascinating trends in how schools are re-tooling their...

Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re...