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Newsletter
Tips for School Communications During the COVID-19 Crisis
Date posted: March 25, 2020
As the current crisis surrounding the COVID-19 pandemic continues to develop, the circumstances facing schools are changing day by day,...
2019’s Best Higher Ed Marketing Holiday Videos!
Date posted: December 18, 2019
Season’s greetings! At schools all over the world, exams are finishing up, classes are winding down, and students and staff...
The Higher Ed Guide To Irresistible College Email Subject Lines
Date posted: November 22, 2019
When you log into your email each morning, how do you determine which of your many messages to actually open...
Student Lead Scoring: Your School’s Secret Weapon for Efficient Recruitment
Date posted: September 20, 2019
How can you tell when a prospective student is seriously interested in your school? How do you know when to...
The 7 Hottest Higher Ed Digital Marketing Trends for 2019
Date posted: December 26, 2018
The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...
This Year’s Best Higher Ed Holiday Videos!
Date posted: December 19, 2018
We’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what...
Strategic Marketing for Student Recruitment: Promoting Individual Programs
Date posted: July 26, 2017
Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to...
Perform an Education Marketing SEO Health Check in 5 Simple Steps
Date posted: May 31, 2017
In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and...
Targeting Parents for International Student Recruitment
Date posted: March 16, 2017
While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in...
Putting Your School on the Map: The Role of Location in Student Recruitment
Date posted: March 8, 2017
You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital...
