Transforming the Student Journey: From First Click to First Day With a Student Portal
Date posted: February 12, 2025
Reading Time: 10 minutesThink about the last time you ordered something online or streamed your favourite show. Remember how pretty seamless it was?...
4 Higher Education Marketing Trends Shaping Recruitment
Date posted: August 7, 2024
Reading Time: 9 minutesHigher education marketing is no longer defined by one new platform or technology. The most important changes are structural: prospective...
Higher Ed’s Top Holiday Content Marketing Videos
Date posted: December 21, 2022
Reading Time: 7 minutesIt’s that time of year again! Magic is in the air as schools worldwide prepare for this holiday season. With...
How to Market Education Courses: 8 Enrollment Strategies
Date posted: May 18, 2022
Reading Time: 11 minutesMarketing an education course is not simply a matter of posting more often or launching an isolated advertisement. A strong...
Creating a Streamlined User Experience on a Student Admissions Portal: What Your School Needs to Know
Date posted: April 20, 2022
Reading Time: 12 minutesA good student admissions portal makes it easy for prospects to submit an application, facilitating the registration process while allowing...
Making Personalized Website Content Part of Your Student Recruitment Strategy
Date posted: March 11, 2022
Reading Time: 8 minutesToday’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...
Higher Ed’s Unmissable Holiday Video Highlights
Date posted: December 22, 2021
Reading Time: 9 minutesA year of adapting to life during the pandemic has given many of us a new perspective. Schools around the...
6 Higher Education Marketing Trends to Watch
Date posted: December 30, 2020
Reading Time: 6 minutesPredicting marketing trends in an ever-evolving digital landscape is always a challenge. With ongoing changes in technology, student behavior, and...
2020’s Education Marketing Holiday Video Highlights
Date posted: December 16, 2020
Reading Time: 6 minutesAfter the whirlwind that was 2020, it’s safe to say that festivities, family, and some good-old-fashioned fun are on everyone’s...
Tips for School Communications During the COVID-19 Crisis
Date posted: March 25, 2020
Reading Time: 3 minutesAs the current crisis surrounding the COVID-19 pandemic continues to develop, the circumstances facing schools are changing day by day,...