Reading Time: 10 minutes Prospective students looking to attend a new school often search for specific aspects that would attract their attention—key points that...

Reading Time: 12 minutes A good student admissions portal makes it easy for prospects to submit an application, facilitating the registration process while allowing...

Reading Time: 8 minutes Today’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...

Reading Time: 9 minutes A year of adapting to life during the pandemic has given many of us a new perspective. Schools around the...

7 Higher Education Marketing Trends for 2021

Date posted: December 30, 2020

Reading Time: 8 minutes To say that it’s difficult to look at new marketing trends in a year that promises to be as unpredictable...

Reading Time: 6 minutes After the whirlwind that was 2020, it’s safe to say that festivities, family, and some good-old-fashioned fun are on everyone’s...

Reading Time: 3 minutes As the current crisis surrounding the COVID-19 pandemic continues to develop, the circumstances facing schools are changing day by day,...

2019’s Best Higher Ed Marketing Holiday Videos!

Date posted: December 18, 2019

Reading Time: 6 minutes Season’s greetings! At schools all over the world, exams are finishing up, classes are winding down, and students and staff...

Reading Time: 9 minutes How can you tell when a prospective student is seriously interested in your school? How do you know when to...

Reading Time: 10 minutes The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...