Higher Education Marketing

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...

We’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what...

Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to...

In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and...

How can you tell when a prospective student is seriously interested in your school? How do you know when to...

While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in...

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital...

For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates...

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online,...

As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood...