Higher Education Marketing

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all kinds, and 2018 was another year of great change in...

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all kinds, and 2018 was another year of great change in...

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, News, Online Student Recruitment, SEO, Social Media Marketing, Web Design and Development

Tags: digital marketing for education, digital marketing for schools, Higher ed digital marketing, higher education digital marketing, Higher Education Marketing, Higher Education Marketing News, Inbound Marketing, SEO, Social Media, social media marketing

We’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what that means? It’s time for our annual rundown of the...

We’ve decked the halls, trimmed the tree, and wrapped the presents here at Higher Education Marketing, and you know what that means? It’s time for our annual rundown of the...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, News, Online Student Recruitment

Tags: college holiday videos, higher ed, higher ed holiday videos, higher ed marketing, Higher Education Marketing, university holiday videos

Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to promote a certain program more than others. Whether you need...

Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to promote a certain program more than others. Whether you need...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

Tags: higher ed strategy, Higher Education Marketing, Marketing strategies for student recruitment, Marketing strategy for student recruitment, online student recruitment, Strategic marketing for student recruitment

In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and failure. No matter how good your programs, web content, and...

In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and failure. No matter how good your programs, web content, and...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, SEO, Web Design and Development

Tags: education marketing SEO, Higher Education Marketing, SEO for education marketing, SEO for education websites, SEO for higher education, seo for mobile

How can you tell when a prospective student is seriously interested in your school? How do you know when to pick up the phone and give them a call instead...

How can you tell when a prospective student is seriously interested in your school? How do you know when to pick up the phone and give them a call instead...

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

Tags: CRM for student recruitment, education lead generation, Education lead nurturing, Higher Education Marketing, online student recruitment

While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in the decision making process. This influence becomes more pronounced the...

While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in the decision making process. This influence becomes more pronounced the...

CATEGORIES: Blog, Inbound marketing, International Recruitment, Social Media Marketing

Tags: CRM technology for schools, Higher Education Marketing, international student recruitment, student recruitment strategies for China

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

Tags: brand position in higher education, generate more student inquiries, higher education content strategy, Higher Education Marketing, international student recruitment, online student recruitment

For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates who have leveraged their learning to achieve their dreams. A...

For many students, choosing a college or university to attend is associated with joining an illustrious tradition of successful graduates who have leveraged their learning to achieve their dreams. A...

CATEGORIES: Blog, Branding and Web Design, Content Development, Inbound marketing, Social Media Marketing

Tags: Higher Education Marketing, international student recruitment, social media marketing

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...

Schools were among the earliest adopters of data analytics nearly a decade ago, and as society has moved increasingly online, innovative institutions have been expanding data-driven decision-making to nearly all...

CATEGORIES: Analytics, Blog, Conversion Optimization, Social Media Marketing

Tags: analytics for schools, Higher Education Marketing, social media marketing

As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...

As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...

CATEGORIES: Blog, Content Development, International Recruitment

Tags: content strategy for schools, higher education analytics, Higher Education Marketing, international student recruitment