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Higher Education Marketing

Tailoring Your Social Media Marketing Strategy to Recruit International Students

August 1, 2018


Social media for education

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Ghana & Kenya: Comparing 2 Exciting Emerging Markets for International Student Recruitment in Africa

July 18, 2018


Education marketing in Africa

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...read_more

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Mobile Marketing, Online Student Recruitment, Social Media Marketing

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Effective Persona Development for International Student Recruitment

May 23, 2018


education marketing personas

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...read_more

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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How National and Regional Education Strategies Are Changing International Student Recruitment

March 28, 2018


International higher education marketing

International students can bring a lot to a country. They can help to increase the pool of skilled labour available, create jobs, and contribute to a more diverse and multifaceted...read_more

International students can bring a lot to a country. They can help to increase the pool of skilled labour available, create jobs, and contribute to a more diverse and multifaceted...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment

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Opportunities for International Student Recruitment in Vietnam

March 14, 2018


education marketing in Vietnam

Institutions of higher learning hoping to bolster their numbers of international applicants likely already know the value of targeting quickly developing economies in Asia. Vietnam offers an excellent example of...read_more

Institutions of higher learning hoping to bolster their numbers of international applicants likely already know the value of targeting quickly developing economies in Asia. Vietnam offers an excellent example of...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News

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Recruiting International Students from Indonesia

January 10, 2018


international education marketing

As the new year begins, institutions at all levels across the world will be carefully mapping out their plans and goals for 2018, and evaluating the merits of different strategies...read_more

As the new year begins, institutions at all levels across the world will be carefully mapping out their plans and goals for 2018, and evaluating the merits of different strategies...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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The ABCs of Increasing Social Engagement in Your International Student Recruitment Campaigns

December 13, 2017


Global student recruitment

A great strength of social media is that it is a channel designed not only to allow an individual or organization to broadcast a message, but to facilitate dialogue between...read_more

A great strength of social media is that it is a channel designed not only to allow an individual or organization to broadcast a message, but to facilitate dialogue between...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Social Media Marketing

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4 Ways to Build Trust When Recruiting International Students Online

October 25, 2017


education marketing

Pursuing education is different than most other transactions an individual will engage in throughout their life. It is not only a substantial investment of money, but of time and effort...read_more

Pursuing education is different than most other transactions an individual will engage in throughout their life. It is not only a substantial investment of money, but of time and effort...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment

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Recruiting International Students in Turkey: A Look at an Up-and-Coming Market

August 2, 2017


recruiting students from Turkey

With one of the fastest growing economies in the entire world, it’s no wonder the investment firm Fidelity has ranked Turkey as one of the four MINT countries, along with...read_more

With one of the fastest growing economies in the entire world, it’s no wonder the investment firm Fidelity has ranked Turkey as one of the four MINT countries, along with...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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New Opportunities and Challenges for International Student Recruitment in Mexico

May 10, 2017


international student recruitment in mexico

With a large youth population, growing middle class, and increasing demand for education, Mexico has been earmarked as a high potential market for international student recruitment for a number of...read_more

With a large youth population, growing middle class, and increasing demand for education, Mexico has been earmarked as a high potential market for international student recruitment for a number of...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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