In last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...

If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a...

If you post to your college or university’s blog to engage prospective students then you know how difficult it can...

It is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...

As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...

The quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content...

More and more of your prospective student audiences are looking for education programs online, making it fundamental for your college...