SEO for Higher Education: 5 Tips for Identifying High-Gain Keywords
Date posted: August 10, 2022
Reading Time: 9 minutes Keywords are the bedrock of SEO for higher education. They determine the kind of content you’ll be creating for your...
SEO Keywords for Education: A Step by Step Process for Schools
Date posted: April 18, 2018
Reading Time: 9 minutes Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and...
3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics
Date posted: October 18, 2013
Reading Time: 4 minutes In last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...
The Impact of “Keyword Not Provided” in Higher Ed Marketing
Date posted: October 8, 2013
Reading Time: 4 minutes If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a...
Strategies for Creating High Quality Content for Lead Generation in Higher Ed
Date posted: September 17, 2012
Reading Time: 4 minutes If you post to your college or university’s blog to engage prospective students then you know how difficult it can...
How to Use a Long Tail Keyword Strategy in PPC and SEO to Promote your College’s Priority Programs
Date posted: September 3, 2012
Reading Time: 5 minutes It is common for small to mid-size colleges that offer really excellent programs to struggle as they compete against larger...
SEO vs. PPC in Higher Education Marketing: Where’s your spend?
Date posted: August 27, 2012
Reading Time: 4 minutes As colleges and universities move more budget into online recruitment marketing, the question of how to best allocate and balance...
4 Steps to Dramatically Improve Your College’s Website Content
Date posted: July 19, 2012
Reading Time: 4 minutes The quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content...
Reading Time: 3 minutes More and more of your prospective student audiences are looking for education programs online, making it fundamental for your college...