SEO for Higher Education: 5 Tips for Identifying High-Gain Keywords
Date posted: August 10, 2022
Reading Time: 9 minutes Keywords are the bedrock of SEO for higher education. They determine the kind of content you’ll be creating for your...
Top SEO for Higher Education Strategies to Level Up Your School’s Efforts
Date posted: July 6, 2022
Reading Time: 10 minutes Search Engine Optimization, or SEO, is essential to boosting a school’s online visibility, allowing it to better reach and attract...
Top Insights on Keyword Research to Boost Your SEO for Higher Education Strategy
Date posted: June 22, 2022
Reading Time: 11 minutes Undeniably, search engine optimization has become a powerful way for schools to improve their online presence—particularly in today’s competitive digital...
Boost your Education Content Marketing Strategy with Topic Clusters
Date posted: September 18, 2019
Reading Time: 10 minutes Gone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...
How to Improve Local SEO for Student Recruitment
Date posted: February 7, 2018
Reading Time: 11 minutes Location has long been an important part of search – people want to know about the good things that are...
Perform an Education Marketing SEO Health Check in 5 Simple Steps
Date posted: May 31, 2017
Reading Time: 9 minutes In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and...
3 Key Areas to Update, Upgrade, and Upscale Your School’s SEO Strategy
Date posted: August 24, 2016
Reading Time: 10 minutes How often do your review your SEO strategy? While certain SEO best practices-such as well indexed, quality content, and strategically...
INFOGRAPHIC – 4 Reasons Why Higher Ed Institutions Must Invest in SEO
Date posted: January 14, 2014
Reading Time: < 1 minute For all the benefits of search engine optimization (SEO), it seems some higher education institutions still need to be convinced...
Google+ for Student Recruitment
Date posted: December 3, 2013
Reading Time: 6 minutes About a year ago we shared a blog post with some great tips about getting your college started on Google+...
Are Microsites Right for Your School?
Date posted: August 23, 2013
Reading Time: 5 minutes A college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and...