Do you know what people are saying about your school online? How do they feel about your main competitors? What...

At this point, you’ve probably come across your fair share of stories on social media channels like Facebook, Instagram and...

Thinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering...

It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you...

The location of a school can be a huge factor in the decision-making process of prospective students at all levels....

Think of a typical social media post, and you probably picture a short snippet of text accompanied by a photo...

The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...

Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s...

When Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide...

  One of the most exciting things about working in digital marketing is that the online world is constantly changing...