Social Media

 One of the most exciting things about working in digital marketing is that the online world is constantly changing and evolving. All it takes is an inspired idea or exciting...

 One of the most exciting things about working in digital marketing is that the online world is constantly changing and evolving. All it takes is an inspired idea or exciting...

CATEGORIES: Blog, Education Lead Generation, Inbound marketing, International Recruitment, News, Online Student Recruitment, Social Media Marketing

Tags: digital marketing for schools, online advertising, online student recruitment, Social Media, social media in higher education

Is your school using social media stories to engage with prospective students? A fun and unique format that combines text, photo, and video elements, stories have become a hot topic...

Is your school using social media stories to engage with prospective students? A fun and unique format that combines text, photo, and video elements, stories have become a hot topic...

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

Tags: higher education social media, Recruit students on social media, Social Media, social media in education, social media in higher education

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...

For higher ed marketers, the annual cycle of budgeting and marketing planning is once again upon us. In this process, it’s important to evaluate the results of your last year’s...

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, Education Marketing, Web Design and Development

Tags: Content marketing, content strategy and development, Education Marketing Tips, Google Analytics, Recruitment Solutions, Social Media, Web Analytics

In mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a college or university recruit in this new highly networked, constantly...

In mid-August, a very interesting survey was released from University of Massachusetts Dartmouth, that was focused on “how does a college or university recruit in this new highly networked, constantly...

CATEGORIES: Blog, Social Media Marketing

Tags: Social Media, social media marketing, Student Recruitment News

Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across social networks by focusing on your content marketing goals,  employing...

Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across social networks by focusing on your content marketing goals,  employing...

CATEGORIES: Blog, Content Development, Social Media Marketing

Tags: Content marketing, content strategy, Social Media, social media marketing

Social media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If used effectively, it can complement (not replace) international fairs and...

Social media is a great tool for student marketing. It is also a great money-saving tool for international recruitment. If used effectively, it can complement (not replace) international fairs and...

CATEGORIES: Blog, Content Development, International Recruitment, Social Media Marketing

Tags: international student recruitment, Recruitment Solutions, Social Media

According to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of the search for “blog” that started in...

According to Mashable, “Tumblr” surpassed “blog” in December as one of the most searched terms on Google, thus confirming the slow fall of the search for “blog” that started in...

CATEGORIES: Blog

Tags: Higher Education Marketing, SEO, Social Media, social media marketing

Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms, but it does bring invaluable SEO benefits to your college...

Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms, but it does bring invaluable SEO benefits to your college...

CATEGORIES: Blog, SEO, Social Media Marketing, sub-smm

Tags: Education Marketing Tips, Google, SEO, Social Media

Many schools have decided to host a school blog and become more involved in social media in order to enhance their online presence. With this comes the realization that blogs...

Many schools have decided to host a school blog and become more involved in social media in order to enhance their online presence. With this comes the realization that blogs...

CATEGORIES: Blog, Content Development, Social Media Marketing, Web Design and Development

Tags: Content marketing, Education Marketing Tips, Pinterest, Social Media, Twitter

Hosting an Open House is the perfect way for your school to gather alumni, and current and prospective students together to highlight and expose your school’s uniqueness. Here are 5...

Hosting an Open House is the perfect way for your school to gather alumni, and current and prospective students together to highlight and expose your school’s uniqueness. Here are 5...

CATEGORIES: Blog, Social Media Marketing

Tags: Education Marketing, internet marketing, open house, Social Media, web promotion