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Newsletter
Increasing Organic Engagement in Social Media Marketing for Education Institutions
Date posted: July 24, 2019
While decreasing organic reach on social media has been a problem for businesses for some time now, Facebook’s 2018 ‘Friends...
An Introduction to Social Listening for Schools
Date posted: July 10, 2019
Do you know what people are saying about your school online? How do they feel about your main competitors? What...
11 Ways to Create Better Social Media Stories for Schools
Date posted: May 1, 2019
At this point, you’ve probably come across your fair share of stories on social media channels like Facebook, Instagram and...
Charting the Enrollment Journey in Higher Ed Social Media
Date posted: March 27, 2019
Thinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering...
How to Promote Higher Ed Social Media Posts Effectively
Date posted: February 13, 2019
It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you...
6 Ways to Make Your Location an Asset in Online Student Recruitment
Date posted: January 16, 2019
The location of a school can be a huge factor in the decision-making process of prospective students at all levels....
Pro Tips for Creating Social Media Stories for Schools
Date posted: January 2, 2019
Think of a typical social media post, and you probably picture a short snippet of text accompanied by a photo...
The 7 Hottest Higher Ed Digital Marketing Trends for 2019
Date posted: December 26, 2018
The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...
6 Paths to Instant Growth on Instagram for Schools
Date posted: December 12, 2018
Instagram has arguably been the best-performing social network of the last decade. Now commanding over a billion users, the site’s...
Facebook Marketing for Schools: 6 Ways to Revamp Your Strategy
Date posted: November 21, 2018
When Mark Zuckerberg first launched Facebook in 2004, the digital world looked very different. Less than 2% of people worldwide...
