5 Effective Ways Your School Can Market Campus Services on Social Media
Date posted: January 12, 2022
Reading Time: 10 minutes For many students, a school’s campus often functions as a second home. Here, students may spend the majority of their...
Reaching Gen Z by Boosting Creator Content on TikTok for Authentic Social Media Advertising
Date posted: November 10, 2021
Reading Time: 12 minutes You may be avoiding it, or you may be scrolling it for an hour a day. Either way, you likely...
How to Create a Social Media Marketing Strategy for Schools
Date posted: March 17, 2021
Reading Time: 11 minutes The world of social media marketing is constantly changing, introducing new trends and technologies that open a world of opportunities...
TikTok University Marketing: A New Social Media Trend for Schools
Date posted: December 2, 2020
Reading Time: 9 minutes What started as a platform known for karaoke-style videos and dance challenges has evolved into a social media giant that...
How to Provide an In-Person Admissions Experience Online
Date posted: July 1, 2020
Reading Time: 10 minutes Although every aspect of higher education has become digitized, that doesn’t mean that personal connections are less important in the...
What is LinkedIn Elevate and How Can it Help Your Higher Education Social Media Strategy?
Date posted: February 12, 2020
Reading Time: 8 minutes While the influencer marketing trend is not all that relevant for the education industry, schools can still gain valuable social...
Social Media Through the Enrollment Journey: Your Questions Answered
Date posted: October 24, 2019
Reading Time: 9 minutes We had an amazing response to this week’s webinar Social Media Through the Enrolment Journey! Hundreds of education professionals from...
Increasing Organic Engagement in Social Media Marketing for Education Institutions
Date posted: July 24, 2019
Reading Time: 13 minutes While decreasing organic reach on social media has been a problem for businesses for some time now, Facebook’s 2018 ‘Friends...
An Introduction to Social Listening for Schools
Date posted: July 10, 2019
Reading Time: 11 minutes Do you know what people are saying about your school online? How do they feel about your main competitors? What...
11 Ways to Create Better Social Media Stories for Schools
Date posted: May 1, 2019
Reading Time: 9 minutes At this point, you’ve probably come across your fair share of stories on social media channels like Facebook, Instagram and...