How to Optimize Your School’s CTAs for Student Conversion
Date posted: January 1, 2020
CTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....
Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...
How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Whether we are looking for a good place to eat, to get our car fixed, or to buy a household...
Developing a Student Lead Scoring System for Your School
Date posted: June 13, 2018
What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...
5 Common Education Landing Page Mistakes That Are Hurting Your Conversion Rate
Date posted: September 6, 2017
While there are many organic ways to recruit students through digital marketing, one of the best tactics for getting results...
Creating Digital Student Communities for Education Lead Generation
Date posted: August 9, 2017
What is a digital community? While there is no single definition, and much will depend on your student base and...