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Higher Education Marketing

Since 2008, HEM has helped dozens of educational institutions across Canada, the U.S. and Europe meet their goals in student recruitment and enrollment. Here is a sample of what we have been doing.


Canadian College of Health, Science, & Technology
HEM designed and integrated PPC campaigns, landing pages and a full inbound marketing strategy for this Windsor-based career college.

CLIENT: Canadian College of Health, Science, & Technology

CATEGORY: College

PROJECT: Landing Page Design/Integration, Paid Serach, Marketing

 Windsor, ON

Careers for the Automotive and Transportation Industries
HEM frequently and consistently develops original content for clients like CATI's social media marketing, including such inspirational quotations and images.

CLIENT: Careers for the Automotive & Transportation Industries

CATEGORY: Resource for Automotive Careers

PROJECT: Social Media Message

 Surrey, BC / Cambridge & Toronto, ON / Montreal, QC

Champlain College Saint-Lambert
HEM redesigned a colourful and engaging website of this Cegep client to emphasize its creative pre-university and technical college programs.

CLIENT: Champlain College Saint-Lambert

CATEGORY: Cégep (community college)

PROJECT: Website Re-design

 Saint-Lambert, QC

CultureWorks ESL Inc.
HEM has developed a full inbound marketing campaign for this language school, including weekly optimized blog content, strategic SEO implementation, email initiatives, pay-per-click ads and landing pages.

CLIENT: CultureWorks ESL Inc.

CATEGORY: Language School

PROJECT: Content Creation/Marketing, SEO/Search, Email & Inbound Marketing

 London, Oshawa & Ottawa, ON

Automotive Training Centers
HEM re-designed this client's website to be fully optimized for both desktop and mobile users. The responsive design presents prioritized content in an easily navigated format.

CLIENT: Automotive Training Centers

CATEGORY: College

PROJECT: Website Re-design (desktop & mobile)

 Surrey, BC / Cambridge & Toronto, ON / Montreal, QC

Pre-Apprenticeship Training Institute
HEM has developed a wide range of lead generation and nurturing initiatives for this trades training college, including newspaper print advertisements.

CLIENT: Pre-Apprenticeship Training Institute

CATEGORY: College

PROJECT: Newspaper Print Advertisement

 Cambridge & Toronto, ON

Herzing College
HEM creates all types of online and offline marketing content for this college, including targeted newspaper print advertisements that emphasize its innovative programs.

CLIENT: Herzing College

CATEGORY: College

PROJECT: Newspaper Print Advertisement

 Winnipeg, Toronto, Scarborough, Ottawa & Montreal

Herzing College
HEM develops these short promotional videos for Herzing College, demonstrating innovative offerings from their new programs with engaging animation and music.

CLIENT: Herzing College

CATEGORY: College

PROJECT: Promotional Video

 Winnipeg, Toronto, Scarborough, Ottawa & Montreal