Are you a Career College?
Higher Education Marketing’s Analytics-driven marketing can boost online lead generation from your school’s website.
Canadian career colleges can no longer base recruiting campaigns on traditional advertising channels. Prospective students are now using the Internet to find programs and schools, making online lead generation absolutely essential to your career college’s competitiveness. Are you making the most of your online marketing channels? Is your website optimized to increase the amount of online leads? Is your school setup to respond this increase?
Higher Education Marketing works to implement an analytics-based culture, where marketing decisions are directly aligned with recruitment goals. This data-based approach increases online lead generation by combining the use of various marketing tools and tactics. These analytics-driven services include:
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Google Analytics
Measure, report, analyze, and optimize the ROI of every Web marketing initiative and channel. -
Search Engine Optimization
Optimize your website to generate organic traffic from search engines. -
Pay Per Click Marketing (Google Adwords)
Market specific programs to different student groups and departments. -
Mobile SMS Alerts
Communicate directly with prospective and current students from different departments and recruiting segments. -
Website Design and Development
Optimize your website with engaging aesthetics and effective content management systems. -
Google Places (Maps) and Local Search Optimization
Prominently and appropriately position your school’s campus on mobile and local search results. -
Social Media
Leverage sites like Facebook, Twitter and Linkedin, allowing target audience interaction and real time word of mouth marketing. -
Mobile Marketing
Mobile Marketing lets schools leverage the smartphone web experience, creating templates, custom school apps, fit-to-screen mobile versions of websites, and more.
