HEM Academy | Professional Learning for School Marketers

Delivered online in real time delivery and carefully structured to deliver key insights within the context of educational marketing. Here’s a great opportunity for school marketers to invest in themselves. Personalize your learning by selecting which professional learning course(s) that’s right for you. Keep current and stay ahead of all the changes occuring in the world of digital marketing for schools. Each course is created to be suitable as an introductory level for those who want to learn the fundamentals and can accommodate those registrants with an intermediate level of understanding who are looking to better optimize their efforts.

Accessibility Level

Every professional learning course we offer is developed at an introductory/foundations level and suitable for those who may have limited exposure to this functional aspect of digital marketing or are looking to become more proficient in this area. These classes all follow a similar format that include: instructor-led presentations, demonstrations, in-class exercises, quizzes, and participant discussions.

Schedule and Fees

For the most current schedule and course fees, select the REGISTER button below for the course that interests you.

Who should attend

Suitable for anyone involved in recruiting, enrollment, marketing, digital advertising, website performance, or marketing services for schools or other educational institutions. Browse our courses below.

Ask us about special association discounts and save when registering.

Transform Your Education Marketing with Chat GPT

Learn hands-on strategies to implement Chat GPT effectively and gain a strategic advantage in engaging prospective students. Dive into AI-driven content creation, data analysis, and workforce integration.

SEO Fundamentals for Schools

In this hands-on course, you will learn the necessary skills to implement an effective SEO strategy for your school. Learn how to uncover the keywords that your prospective students are searching for, and then optimize your website's pages based on the results. You will also learn technical SEO basics, so that your website's pages are explorable by search engines. Finally, you will discover the necessary tools to measure the results of your efforts. We will demystify SEO and help you become your school's SEO champion!

Facebook & Instagram Advertising Strategies for Education

This course covers the latest fundamentals of Facebook and Instagram Advertising so that school marketers can create, optimize and report on ad campaign effectiveness with confidence. An excellent way to affordably upskill yourself in this area.

Digital Marketing Fundamentals for Schools

Discover the essentials of digital marketing and how it supports overall marketing goals and objectives for schools. This course offers a high level view of the many facets of digital marketing including critical concepts like customer segmentation, inbound fundamentals, content marketing, lead funnels, SEO/SEM/PPC, social media strategy, email marketing, marketing automation and marketing measurement.

Introduction to Google Ads for Schools

An effective implementation of Google Ads as part of your top-of-the-funnel (TOFU) strategy can contribute to bringing a consistent stream of leads to your school. This course provides your marketing team with the foundation to build compelling and competitive campaigns to grow your enrollment pipeline. Understand essential concepts and create a paid ad campaign, you’ll learn best practices for keyword targeting, structuring, managing campaigns, and how to optimize them for mobile searches.

Introduction to Google Analytics 4 (GA4) for Schools

Eager to boost your understanding of Google Analytics? With the right skills and training, you can build your confidence and discover how to apply data insights to improve your school’s digital marketing decision-making process. Our 3-part online foundations course will introduce you to everything you need to know to achieve your reporting and data analytics goals.

Email Marketing for Education

Email marketing continues to deliver big results and offers one of the best ROI for your marketing spend. If you’re looking to generate winning email campaigns for your school and increase your performance, then this course is for you. We’ll cover the essential concepts of effective email marketing that will help your campaigns cut through the clutter and dive into best practices that will enable you to generate more leads and convert more prospective students in your enrollment funnel.

Custom Course and Training Services

Our team can design and deliver custom training to support your school's digital marketing or recruitment needs. Whether it's introductory or advanced level training that’s required, our experts will work with you to define the right training solution. Connect with us to learn more

Hear what some of our previous attendees had to say

Just completed the HEM Academy SEO course - I have already been putting my new knowledge to use and am excited to see where I can take it! Thank you for putting on the great course - I look forward to the next one I can join!

Vancouver, BC

"I found it extremely useful getting the background knowledge of each of the tools, processes, and concepts discussed. The practical applications really allowed me to gain a full understanding of the process.

Halifax NS

Dave was excellent at delivering the actual content... He made it quite easy to follow along and understand the material especially as a complete newbie!

Oshawa, ON

I liked the various exercises because they 'forced' me (in a good way!) to play with analytics and find the data.

London, UK

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Professional Learning for School Marketers