Customized Digital Marketing Solutions

Whether your objective is creating effective website copy, establishing a blog content calendar or enhancing your social media channels, we have experience developing comprehensive content strategies for all types of client requirements.

Also known as Search Engine Marketing, Pay Per Click (PPC) Marketing gives your school the ability to market specific programs to different student groups and departments.

When it comes to evaluating your online performance, the real story lies in the details. We embed analytics into all of our data-driven services, giving you hard evidence to determine whether you are effectively reaching your goals.

HEM helps schools identify priority markets, localize campaigns, and coordinate recruitment across search, social, content, and admissions touchpoints to attract and convert international students.

HEM can set up and manage your school’s official Chinese presence, coordinating multi-channel recruitment initiatives through Chinese SEO, social media, paid search, and web development to generate more inquiries and build your institution’s presence in this important market.

HEM’s targeted PPC initiatives are designed to maximize your school’s ROI, increasing your visibility among real prospective leads by focusing on strategically important keyword searches and targeting users by location, gender, age, interests, and much more.

No matter how many leads your digital marketing campaigns deliver, you will still struggle to convert them into enrolled students without proper follow-up. Today’s prospective students expect a quick, personalized, and comprehensive response from institutions after they make an inquiry.

Since 2008, HEM has been a trusted partner of universities from around the world. Our clients include universities and other educational institutions from more than 12 countries operating in 11 languages, complementing our diverse team of 25 digital marketing specialists hailing from 10 different countries.