Education Consulting Services

Digital Marketing Audits

HEM’s digital marketing audits involve forensic analysis of every aspect of your online presence. Each one is customized to your institution’s needs, and can include evaluations of your personas and key messaging, conversion tracking, web UX and design, social media presence, content marketing strategies, SEO, and lead nurturing processes.

Depending on your school’s goals, our audit can examine any or all of the following components:

• » The accuracy and relevance of your student personas
• » Your school’s ability to track its lead generation and conversion proces
• » How your digital marketing presence compares to your competitors
• » The user experience your school’s website offers
• » The effectiveness of your efforts on various digital marketing channels
• » The role CRM and marketing automation plays in your admissions process

The issues we identify and the recommendations we make in our audits directly can directly contribute to your school’s recruitment objectives, and provide a foundation for your future success.

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Advanced Admissions

With our Advanced Admissions service, HEM’s experienced consultants will analyze the people, processes, and software involved in your school’s recruitment process. We will then make recommendations that can serve as a blueprint for a more efficient, effective future for your team.

Our education marketing specialists can help your school:

• » Identify the crucial follow-up touchpoints your team is missing
• » Manage and monitor your productivity and pipeline more efficiently
• » Segment your contact lists to maximize conversions
• » Define lifecycle stages and lead scoring rules
• » Create workflows for lead assignment and follow-up
• » Improve the automation and measurement of your lead generation process

Whether you’re looking to boost enrollment for certain courses in the short-term, or optimize your recruitment strategy for long-term success, our Advanced Admissions service will provide your school with the actionable advice it needs.

HubSpot Consultation

As a Gold HubSpot Agency Partner, HEM offers consultation services looking to use the popular HubSpot CRM and Marketing Automation software to supercharge is marketing and admissions process. This service can include:

• » Creating a strong foundation for your admissions process through a comprehensive sales process review
• » Evaluating your HubSpot Account to better define user roles, contact fields, workflows and other functions
• » Implementing a HubSpot Lead Management Framework, including admissions and communications workflows, lists, and an optimized pipeline
• » HubSpot training for your staff
• » Further assistance to set up implement advanced HubSpot processes, including Lead Scoring, Products and Quotes features, and more

Whether you are new to HubSpot or want to get more from your school’s accounts, HEM’s guidance and support can help your team to transform its admissions process and build a leaner, more efficient framework for successful student recruitment.

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