Higher Education Marketing uses an analytics-driven approach to help colleges and universities reach their targeted student audiences through search engines, mobile smartphones, text messaging, email newsletters and social media.
Define specific goals for your education marketing campaigns and social media presence to ensure that strategy, design, content and conversions are finely tuned to deliver your institution's strategic objectives.
Measure your website goals and calibrate your school's analytics to measure online and offline marketing initiatives.
Review regular reports to track the performance of your school's marketing tactics, maximizing lead generation and student recruiting strategies.
Study key performance indicators, such as goal conversion rates, for each individual marketing tactic, including search engine optimization, pay per click and social media.
Drive continuous improvements and increase the ROI of your education marketing strategies by testing new variations of your content, website layout and calls to action.