Although every aspect of higher education has become digitized, that doesn’t mean that personal connections are less important in the...

If you want to establish your school as a trustworthy online course provider, you need the online reputation to back...

Replicating the admissions process online is all about providing prospective students with a valuable experience from the moment they land...

Like most other institutions, business schools have felt the impact of the COVID-19 crisis. With campuses forced to close, restrictions...

Social media is often where many institutions showcase the lighter side of school life. From stories and posts highlighting student...

Whether as a failsafe or as an ongoing option, many schools of all kinds around the world are developing new...

A target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...

For many schools, a prospective student’s visit to their campus is a crucial final stage of the admissions process. Whether...

A CRM and marketing automation system can be a useful tool for admissions teams at the best of times. Allowing...

If your student recruitment activities have been put on the backburner in the face of the COVID-19 crisis, you are...