The 6 Essential Ingredients of Great Higher Ed Social Media Ad Creative
Date posted: December 9, 2020
What makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...
TikTok for Higher Ed: The Latest Education Social Media Marketing Trend
Date posted: December 2, 2020
What started as a platform known for karaoke-style videos and dance challenges has evolved into a social media giant that...
How to Enroll More Students Online Using Marketing Automation & Remote Admissions Software
Date posted: November 25, 2020
Many schools have made it easy for prospects to learn about them online, whether it be through their website, social...
The Benefits of LinkedIn Conversation Ads for Schools
Date posted: November 11, 2020
The student recruitment process is essentially an ongoing conversation with your prospects. As you attempt to nurture them towards enrollment,...
7 Ways Language Schools Can Boost Bookings with a Digital Marketing Audit
Date posted: November 4, 2020
Creating a cohesive digital marketing strategy isn’t always a walk in the park for language schools. After all, your prospects...
How to Create and Promote a Higher Ed Podcast Using Content Marketing for Schools
Date posted: October 28, 2020
Podcasting has been around since 2003, but the media format had its breakout year in 2019, as consistent listeners grew...
7 Student Recruitment Lessons Schools Can Learn from COVID-19
Date posted: October 21, 2020
It’s fair to say that not many in the education sector anticipated that this was what 2020 would look like....
Everything You Need to Know About Blog SEO for Schools
Date posted: October 14, 2020
In today’s digital marketing age, having a blog on your school’s website is something that prospective students now expect. Some...
Email Marketing Made Easy With Mautic CRM and Marketing Automation for Schools
Date posted: October 7, 2020
If you open your inbox right now, likely you’ll see emails directed to you by name, recommending products that you...
How to Use Digital Marketing for International Student Recruitment in a Post-Pandemic World
Date posted: September 30, 2020
If international students comprise a large part of your school’s student population, these past few months have likely been challenging....