Creating a Paid Advertising Plan: Steps for an Effective Education Advertising Budget and Strategy
Date posted: November 23, 2022
Reading Time: 13 minutes Today’s prospective students turn to the web to learn about schools, using search engines like Google and Bing, but also...
6 Tips for Writing Email Marketing Content for Prospective Students
Date posted: November 9, 2022
Reading Time: 8 minutes Email marketing is a way for your school to deliver messages straight to prospective students. Even with all the software...
SEO for Private Schools: Boosting Your Visibility in the Parent Research Process
Date posted: October 26, 2022
Reading Time: 12 minutes Before choosing a school for their child, parents often conduct a lot of research. It’s during this stage that parents...
6 Ways an Online Student Application Portal Can Streamline Your Recruitment Process
Date posted: October 19, 2022
Reading Time: 9 minutes A streamlined student application process is fundamental to the success of a school’s student recruitment strategy. It’s during this stage...
How to Leverage WhatsApp for Education
Date posted: September 28, 2022
Reading Time: 9 minutes Today, instant messaging platforms are capturing the time and attention of students all over the world, and WhatsApp is a...
TOFU to BOFU Marketing: How to Nurture Your Prospects with a Strong Admissions Funnel
Date posted: September 21, 2022
Reading Time: 12 minutes At the beginning of their enrollment journey, students typically research their field of interest and explore different options for pursuing...
Integrating Dynamic Content Within Your Education Content Marketing Strategy
Date posted: May 10, 2022
Reading Time: 10 minutes How many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...
How to Create an Effective Language School Marketing Strategy
Date posted: February 11, 2022
Reading Time: 14 minutes For language schools hoping to increase bookings or improve their visibility on the international stage, a strong marketing plan can...
6 Impactful Ways to Enhance Student Recruitment with a Student Application Portal
Date posted: February 2, 2022
Reading Time: 11 minutes 2021 has been an eventful year for student recruitment. New technologies, events, and revised frameworks are pushing us forward towards...
How to Target Students on Facebook Ads
Date posted: January 28, 2022
Reading Time: 10 minutes Here’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...