7 Landing Page Dos and Don’ts for Your School to Follow
Date posted: November 29, 2023
Reading Time: 10 minutes Effective landing pages can play a pivotal role in the success of your school’s enrollment efforts. As the digital gateway...
What Schools Need to Know About the Latest GA4 Attribution Model Updates
Date posted: November 22, 2023
Reading Time: 8 minutes Changes in marketing analytics are hardly surprising, particularly as technology and user behaviours evolve. Not too long ago, school marketers...
Demand Generation Campaigns: A General Overview for Higher Education Advertising
Date posted: November 15, 2023
Reading Time: 7 minutes As new technologies develop and AI becomes more reliable, it’s no surprise that higher education marketing and advertising strategies will...
Top 5 Key CRM Metrics Your School Should Be Tracking
Date posted: November 8, 2023
Reading Time: 7 minutes Customer Relationship Management is one of the best tools schools have to enhance communication and engagement with students, parents, alumni,...
Partnering with a Marketing Agency for International Student Recruitment
Date posted: November 1, 2023
Reading Time: 8 minutes In a globalized world, international student recruitment is no longer an option but a necessity. Schools engaging in recruiting international...
How to Create the Perfect Lead Gen Landing Page for Your School
Date posted: October 25, 2023
Reading Time: 7 minutes If your school has been trying to get new leads online, you might be familiar with lead-generation landing pages. These...
4 AI Content Creation Mistakes for Schools to Avoid
Date posted: October 11, 2023
Reading Time: 8 minutes 2023 has been the year of artificial intelligence. Since the beginning of the year, we have heard a lot about...
Unlocking Your Success: The Power of Updated Personas
Date posted: October 9, 2023
Reading Time: 3 minutes Each prospect is different. Despite this fact, prospects who are looking at your school and its offerings likely share common...
Limitations of AI: 5 Challenges for Schools to Consider with AI Education Marketing
Date posted: September 27, 2023
Reading Time: 9 minutes AI in marketing has become a noteworthy phenomenon, making it hard for school marketers to overlook. Many are implementing AI...
Google Ads AI: Potential Risks Education Marketers Should Be Aware Of
Date posted: September 13, 2023
Reading Time: 8 minutes It is not a secret that artificial intelligence tools entered the marketing and advertising world to change how things work....