What is a brand? “Brand is the promise, the big idea, the expectations that reside in each customer’s mind about...

With students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...

Do you think your school could be converting more leads into students? Does your admissions team struggle to give each...

A Guide to LinkedIn Advertising for Schools

Date posted: August 6, 2021

If you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay...

Many of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...

Google Ads appear in practically every corner of the internet. Whether you’re browsing the web, scrolling through websites, sending a...

The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...

On a basic level, your school probably already knows what its overall goals are when it comes to marketing and...

What makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...

What started as a platform known for karaoke-style videos and dance challenges has evolved into a social media giant that...