Custom Training Services

Every institution has different audiences, systems, goals, and levels of digital marketing experience. HEM Academy designs custom training for education marketing, admissions, recruitment, and communications teams that need practical instruction based on their own work.

Training is delivered live in a virtual format and can be organized as a focused workshop or a multi-session program. Introductory and advanced options are available, and examples can be adapted to your institution’s programs, campaigns, website, data, or recruitment process.

Custom Training Topics

A program may focus on one subject or connect several areas of work, including:

• » Education marketing strategy and campaign planning
• » Search engine optimization and AI search visibility
• » Google Ads, paid social media, and campaign measurement
• » Content strategy, email marketing, and lead nurturing
• » Google Analytics 4, dashboards, and performance reporting
• » CRM workflows, marketing automation, and admissions follow-up
• » Responsible use of generative AI in education marketing

How the Custom Training Process Works

1. Discovery: HEM meets with your team to understand its goals, current skills, systems, audience, and priority challenges.
2. Program design: We recommend learning objectives, session length, sequence, exercises, and the right level of detail for participants.
3. Live delivery: An HEM specialist leads the virtual sessions, answers questions, and uses relevant education examples.
4. Application: Activities, discussion, and supporting materials help participants connect the training with current campaigns and workflows.
5. Next steps: Your team leaves with clear actions and can discuss further training or consulting support where needed.

Who Custom Training Is For

Custom training is suitable for an individual department, a cross-functional marketing and admissions group, or leaders who need a shared understanding of digital recruitment. It can support a new team, prepare staff for a platform or process change, or deepen skills in an area where your institution already has experience.

Request Custom Training Information

Fill out the form to describe your goals and request additional information. If useful, you can also arrange a one-on-one consultation with one of HEM Academy’s training specialists.