What do you want your social media ad campaigns to accomplish? Are you looking to increase your presence on Facebook,...

When designing your school’s website, it can be easy to get distracted by the desire to create a modern, sleek...

7 Higher Education Marketing Trends for 2021

Date posted: December 30, 2020

To say that it’s difficult to look at new marketing trends in a year that promises to be as unpredictable...

As a software becomes more and more widespread, it often becomes more complex, with companies adding new bells and whistles...

After the whirlwind that was 2020, it’s safe to say that festivities, family, and some good-old-fashioned fun are on everyone’s...

What makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...

What started as a platform known for karaoke-style videos and dance challenges has evolved into a social media giant that...

Many schools have made it easy for prospects to learn about them online, whether it be through their website, social...

With over half of search traffic coming from mobile devices, it’s surprising that many schools have not created a truly...

Working with so many different types of schools all over the world, HEM gains a lot of valuable insights into...