Higher Education Marketing Blog | Student Recruitment & Lead Generation Tips
Higher Education Marketing

Post-Campaign Analysis: Evaluating the Success of Your Student Recruitment Strategies

September 19, 2018


higher ed recruitment

With summer over and a new academic semester in full swing, this time of year is often a period of transition for many schools when it comes to their student...read_more

With summer over and a new academic semester in full swing, this time of year is often a period of transition for many schools when it comes to their student...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Evergreen Thinking: Creating Education Marketing Content that Lasts

September 12, 2018


ed marketing content

Wouldn’t it be great if one day’s work could generate leads for your school for years to come?That’s the beauty of what digital marketing experts call ‘evergreen content’. These timeless...read_more

Wouldn’t it be great if one day’s work could generate leads for your school for years to come?That’s the beauty of what digital marketing experts call ‘evergreen content’. These timeless...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, SEO

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7 Inspired Education Marketing Ideas for ‘Back to School’ Season

September 5, 2018


HE marketing

For institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot of anticipation, with new, enthusiastic students beginning their journey with...read_more

For institutions of all kinds, ‘back to school’ season is an exciting time. The new academic year brings a lot of anticipation, with new, enthusiastic students beginning their journey with...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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Planning an Education Website Design Project

August 29, 2018


higher ed marketing web design

The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about different courses, facilities, and locations, education websites are more difficult...read_more

The decision to design a new website is not one schools take lightly. Comprising pages and pages of information about different courses, facilities, and locations, education websites are more difficult...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, Online Student Recruitment, SEO, Web Design and Development

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6 Goals You Should be Tracking When Using Google Analytics for Education

August 22, 2018


higher ed analytics

Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online activities that matter most to you, goal tracking can provide...read_more

Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online activities that matter most to you, goal tracking can provide...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

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How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation

August 15, 2018


lead generation for education

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household item, online reviews have become an essential part of the...read_more

Whether we are looking for a good place to eat, to get our car fixed, or to buy a household item, online reviews have become an essential part of the...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, SEO, Social Media Marketing

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Developing Education Marketing Content for Each Stage of the Enrollment Funnel

August 8, 2018


ed marketing

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...read_more

The enrollment funnel – sometimes called the admissions funnel – has long been an instructive tool for student recruitment professionals. By considering prospects at various different stages of their decision-making...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

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Tailoring Your Social Media Marketing Strategy to Recruit International Students

August 1, 2018


Social media for education

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

As valuable a tool as social media can be for student recruitment, catering to all of your target audiences on sites like Facebook, Instagram, and Twitter can sometimes be easier...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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7 Daily Optimization Steps for Your Higher Education PPC Campaigns

July 25, 2018


higher ed ppc marketing

Pay per Click (PPC) advertising can be tricky to get right. Between selecting the right keywords, budgeting properly, and creating ads that will stand out from the crowd and capture...read_more

Pay per Click (PPC) advertising can be tricky to get right. Between selecting the right keywords, budgeting properly, and creating ads that will stand out from the crowd and capture...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Pay per Click

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Ghana & Kenya: Comparing 2 Exciting Emerging Markets for International Student Recruitment in Africa

July 18, 2018


Education marketing in Africa

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...read_more

When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However, the continent is home to a number of other interesting...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Mobile Marketing, Online Student Recruitment, Social Media Marketing

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