HEM’s Student Application Portal is an intuitive, purpose-built tool that schools can use to create online applications and digitize their...

Is more content better? Not always.  While a content marketing strategy that involves a regular, frequent publishing schedule should be...

To engage prospective students, you have to catch them where they live – and it’s no secret that your prospects...

First impressions are everything—whether on a first date or visiting a school’s website for the first time.  Since prospects tend...

With the world of social media marketing changing at an increasingly rapid pace, it can be easy for schools to...

Blogger’s block: we’ve all experienced it. There will be instances when you feel like you’ve covered every topic under the...

With more social media channels adopting the ‘stories’ feature, and more companies using this format to build their brands, it’s...

Stop, take a moment, and think about how many times you use your phone in a day.  The number that...

With the acute focus on student-centric content in today’s digital marketing world, it is no surprise that many schools are...

I’m sure your school has been reminded time and time again that it needs to be monitoring its recruitment efforts....