Here’s a common situation that marketers across all industries face: you create the perfect social media ad campaign, with the...

It’s no surprise that more and more schools are investing in marketing automation software. A multifunctional solution that can help...

Studying abroad is a big decision which cannot be taken lightly. Prospects will do extensive research to find the right...

At this point, you’ve probably come across your fair share of stories on social media channels like Facebook, Instagram and...

While creating infographics isn’t the most revelatory content marketing idea, it remains one of the most effective. As a way...

How many of your students have full-time jobs? While people working through their studies is nothing new, there have been...

Creating a multilingual website can be a giant step forward for any school looking to internationalize its web presence. With...

When it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...

Thinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering...

It’s natural for experienced admissions staff to be wary of CRM and marketing automation. After all, student recruitment is an...