Higher Education Marketing Blog | Student Recruitment & Lead Generation Tips
Higher Education Marketing

Metrics to Measure the Success of Your Education Content Marketing Strategy

November 14, 2018


Content higher ed

How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital marketing mix – like paid advertising – can be easily...read_more

How can you tell if your student recruitment content is effective? While the ROI of some elements of the digital marketing mix – like paid advertising – can be easily...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO

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The Future of Digital Student Recruitment in China

November 7, 2018


digital marketing in China

If you are working in the education sector, you will be well aware of the importance of China. Long established as the world’s largest market for international recruitment, the country...read_more

If you are working in the education sector, you will be well aware of the importance of China. Long established as the world’s largest market for international recruitment, the country...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment

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HEM Presents Essential Digital Marketing Strategies for Student Recruitment at ICEF Berlin

November 2, 2018


higher education marketing ICEF

This Sunday, Higher Education Marketing CEO Philippe Taza will be presenting a special session at the ICEF Berlin Workshop in Germany, entitled Essential Digital Marketing Strategies for Student Recruitment.Taking place...read_more

This Sunday, Higher Education Marketing CEO Philippe Taza will be presenting a special session at the ICEF Berlin Workshop in Germany, entitled Essential Digital Marketing Strategies for Student Recruitment.Taking place...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment

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5 Ways CRM and Marketing Automation Can Aid International Student Recruitment

October 31, 2018


education crm

International student recruitment can occasionally get a little messy. With prospective students inquiring in different languages, international calls to schedule with leads in different time zones, not to mention recruitment...read_more

International student recruitment can occasionally get a little messy. With prospective students inquiring in different languages, international calls to schedule with leads in different time zones, not to mention recruitment...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Inbound marketing, International Recruitment, Online Student Recruitment

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A Simple Key Student Recruitment Message Framework for Schools

October 24, 2018


key message student recruitment

What would you say if you were asked to describe your school in one or two sentences? How about if you were asked to list your main selling points? Or...read_more

What would you say if you were asked to describe your school in one or two sentences? How about if you were asked to list your main selling points? Or...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment

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5 Types of Social Proof Your Student Recruitment Plans Need

October 17, 2018


education marketing strategy

Have you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at the Oscars?  Or chosen a restaurant because there was a...read_more

Have you ever read a book after a friend recommended it? Or seen a movie because it cleaned up at the Oscars?  Or chosen a restaurant because there was a...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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The Value of LinkedIn for Student Lead Generation

October 10, 2018


linkedin for highered

Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have sought to expand over the years from their own particular...read_more

Perhaps more than any other social network, LinkedIn is unique. While the likes of Snapchat, Facebook, Instagram, and others have sought to expand over the years from their own particular...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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Higher Education Website Best Practices: 6 Questions You Should Be Asking About Your FAQs Pages

October 3, 2018


Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective students, an FAQs page can be the first port of...read_more

Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective students, an FAQs page can be the first port of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, SEO, Web Design and Development

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Implementing a CRM for Education: A Step-By-Step-Guide

September 26, 2018


higher education CRM

Customer relationship management (CRM) is becoming a must-have for schools looking to modernize and streamline their student recruitment processes. Offering a variety of features that can help with everything from...read_more

Customer relationship management (CRM) is becoming a must-have for schools looking to modernize and streamline their student recruitment processes. Offering a variety of features that can help with everything from...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Web Design and Development

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Post-Campaign Analysis: Evaluating the Success of Your Student Recruitment Strategies

September 19, 2018


higher ed recruitment

With summer over and a new academic semester in full swing, this time of year is often a period of transition for many schools when it comes to their student...read_more

With summer over and a new academic semester in full swing, this time of year is often a period of transition for many schools when it comes to their student...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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