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RESOURCES

Webinars

Our eBooks, blogs articles and other resources will help you find effective ideas to improve and maximize your website's potential.

digital marketing ebook

Captivate & Convert: Mastering Video Marketing for Schools in the Digital Age

Discover why video is a crucial tool in your school's digital marketing arsenal, offering unparalleled engagement and conversion capabilities. We’ll cover vital strategies for crafting compelling visual content, tailored production insights for educational institutions, and effective distribution methods. Plus, we'll delve into analytics and SEO essentials to maximize your video content's effectiveness in your marketing strategy.

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digital marketing ebook

Landing Pages in Paid Ads: Best Practices for Student Recruitment Success

Unlock the potential of impactful landing pages in your school's digital strategy. Join Alexander Nachaj in our latest webinar as he guides you through setting up high-performing landing pages for a robust ad campaign. Gain insights into messaging, user experience, and conversion optimization to steer prospects through the admissions funnel towards enrollment. Maximize your ROI by learning how to attract and track prospects effectively.

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digital marketing ebook

ChatGPT for Education Marketing: Opportunities, Strategies, and Outcomes

In this year’s final webinar, Philippe Taza will highlight how your school can use ChatGPT to supercharge your team and its marketing activities. He will provide a key overview of ChatGPT features and prompt engineering while also diving deep into various use cases across content and SEO, ad campaign creation, and reporting.

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digital marketing ebook

Maximizing Your School’s Toolkit: Using a Student Portal to Drive Recruitment

Learn how to upgrade your student portal into a tool that can empower your team, connect you more effectively to your leads, and pave the way towards enrollment success.

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digital marketing ebook

The Fresh Start Effect: Proven Strategies to Kickstart Your Enrollment in the New Year

Start the New Year with Success! Watch our webinar video and review the slides to discover the 'Fresh Start' effect in education and enhance your recruitment with effective advertising strategies.

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digital marketing ebook

Bring More Organic Traffic to Your School’s Website using Inbound Marketing

Learn how to create customer personas, align them with your school's unique attributes, craft compelling marketing messages, and develop a content strategy that leverages SEO keywords to boost your school website's visibility and attract more organic clicks

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digital marketing ebook

How to Launch a New School Program: Online Marketing to Stand Out and Bring Students In

Learn the best practices and tips for promoting new programs, what channels and strategies your school should consider, and how to take your offerings to the next level and stand out.

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digital marketing ebook

SEO and Inbound Marketing for Schools - New Answers to Old Questions of Growing Organic Website Traffic

Explore the enduring foundations of SEO, including keyword research, audience analysis, and content creation. We'll also delve into the latest aspects of SERP Features, AI, and Content Clusters. Moreover, HEM will address the emerging questions they bring.

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digital marketing ebook

MAKE GOOGLE ANALYTICS 4 A POWERFUL MARKETING TOOL FOR YOUR SCHOOL

This webinar will explain what’s going to happen in the change and how your school or agency can be prepared to complete this task yourself. Plus, we will show how you can unleash the power that a smart digital data-collection strategy can have on the insights you gather about your audience and the actions they take on your websites.

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digital marketing ebook

NEXT GEN LEAD GEN FOR SCHOOLS: DIGITAL MARKETING STRATEGIES IN 2023

Starting with an analysis of the current state of digital marketing today, this webinar provides an overview of the most effective digital marketing strategies for lead generation in 2023, including Online Ads, SEO, Social Search, Email, and more.

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digital marketing ebook

HOW TO EMPOWER YOUR ADMISSIONS PROCESS THROUGH ONLINE TECHNOLOGY

Learn how to use CRM and Online Application Portal Technology to manage a methodical recruitment strategy to streamline your school's lead management and raise the value of your recruitment efforts.

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digital marketing ebook

TIKTOK ESSENTIALS FOR SCHOOLS: TOP TIPS FOR ORGANIC, PAID AND SOCIAL SEO

If you're wondering whether your school should be on TikTok and how to effectively drive traffic and leads, this briefing is for you.

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digital marketing ebook

NEXT GEN LEAD GEN FOR SCHOOLS: DIGITAL AD STRATEGIES FOR 2023

HEM Director of Paid Ads, Alexander Nachaj, and HEM Director of and Business Development, David Kynan, explore the art of lead generation for schools, revealing best practices and little-known opportunities to generate (and convert) leads in 2023.

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digital marketing ebook

SOCIAL MEDIA TRENDS FOR SCHOOLS: 2023

Learn how social transformed in 2022, what’s new across the growing array of social platforms, and what you need to know to create a winning social strategy in 2023.

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digital marketing ebook

WINNING THE SEO GAME FOR SCHOOLS: HOW TO DOMINATE ORGANIC SEARCH AN GET IN FRONT OF THE RIGHT STUDENTS IN 2023

A fast-paced executive briefing for schools on what you need to know about SEO in 2023 and how to ensure you “steal” every opportunity to show up on search engines for relevant searches entered by your potential students.

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digital marketing ebook

SECRETS OF ATTRIBUTION AND CONVERSION TRACKING: USING GA4 AND YOUR CRM TO TRACK, MEASURE AND OPTIMIZE MARKETING TOUCHPOINTS THROUGH THE ENROLLMENT FUNNEL

This presentation and recording will provide pro tips you can use to determine what’s working and what’s not and will leave you with actionable strategies to drive sustainable increases in enrollment.

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digital marketing ebook

GOOGLE ANALYTICS 4: A QUICK START GUIDE

In this webinar, you will learn how to set up your school’s Google Analytics 4 to deliver important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.

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digital marketing ebook

PRACTICAL METHODS TO MAXIMIZE YOUR STUDENT LEAD FLOW USING FACEBOOK AND INSTAGRAM

Check our webinar to discover innovative ways to leverage Facebook and Instagram lead campaigns to reach and exceed your recruitment objectives.

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digital marketing ebook

GOOGLE ANALYTICS MIGRATION TO GA4. WHAT YOU NEED TO KNOW TO PREPARE

Effective July 1, 2023, Google is sunsetting Google Analytics (aka Universal Analytics). There’s no escaping the fact that GA is going away and will be replaced with GA4 less than 12 months from now. It’s time to get ready!

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digital marketing ebook

EMAIL MARKETING: THE HIDDEN HERO OF ATTRACTING & NURTURING PROSPECTIVE STUDENTS

Learn how to make your marketing messages stand out in a prospect's crowded inbox and set your school apart from the rest.

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digital marketing ebook

DEMYSTIFYING HASTAGS: HOW THEY WORK IN SOCIAL MEDIA

Learn the basic “Do’s and Don’ts” of applying hashtags strategically, and then more advanced uses to amplify your school’s posts.

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digital marketing ebook

MEASURING AND OPTIMIZING YOUR SCHOOL'S SEARCH ADS CAMPAIGN

Are your Google ads effectively driving lead gen? How often should you check their performance? What metrics are most relevant? We answer those questions and more on this webinar. Follow the link to learn more.

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digital marketing ebook

SOCIAL MEDIA THROUGH THE ENROLLMENT JOURNEY

From the awareness stage right up to enrollment, this 40-minute webinar walks through each stage of the student's journey and shows schools how to craft a social media strategy that effectively generates inquiries and applications

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digital marketing ebook

CRITICAL KPIs TO MEASURE YOUR SCHOOL'S DIGITAL MARKETING SUCCESS

Taking you through each stage of the enrollment journey, this webinar will walk you through what metrics schools should be evaluating at every point in the enrollment funnel.

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digital marketing ebook

GOOGLE ANALYTICS FOR SCHOOLS: A QUICK START GUIDE

This webinar will give you a quick high level overview on how to set up your Google analytics, setting filters and goals, and how to read standard GA reports — all with a view to helping you see how critical this to have in your school’s marketing toolkit

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digital marketing ebook

SOCIAL MEDIA THOUGH THE ENROLLMENT JOURNEY

Learn how to engage and reach prospects at each stage of the admissions process in our webinar on Dec 10!

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digital marketing ebook

CREATING THE COMPLETE ONLINE ADMISSIONS EXPERIENCE

Learn how to create a seamless admissions experience from the moment a lead discovers your school, until the day they start their studies, in this free webinar.

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digital marketing ebook

USING A CRM AND MARKETING AUTOMATION TO NURTURE AND ENROLL LEADS

Learn how to nurture leads more efficiently and effectively using CRM and marketing automation software in our exclusive webinar.

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digital marketing ebook

Inbound Marketing for Student Recruitment

Discover how to apply the inbound methodology to various digital marketing channels in order to generate more inquiries and applications online in this webinar.

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digital marketing ebook

CRM AND MARKETING AUTOMATION FEATURES EVERY SCHOOL NEEDS

This webinar outlines the most helpful, practical, and effective CRM and marketing automation features for schools. Click below to download the recording.

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digital marketing ebook

MEASURING DIGITAL MARKETING SUCCESS THROUGH THE ENROLLMENT JOURNEY

Taking you through each stage of the enrollment journey, this webinar demonstrates which metrics schools should be evaluating at every point in the admissions funnel.

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digital marketing ebook

SOCIAL MEDIA STRATEGIES FOR LANGUAGE SCHOOLS

This webinar provides an overview of some of the most effective strategies that language schools can use to achieve their recruitment goals across a variety of popular social networks.

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digital marketing ebook

HOW HEM’S CRM & MARKETING AUTOMATION CAN HELP LANGUAGE SCHOOL RECRUITMENT

This webinar demonstrates how HEM’s customized Mautic CRM and Marketing Automation Technology and Application Portal can provide solutions to some of the common student recruitment challenges faced by language schools today

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digital marketing ebook

Maximizing the Effectiveness of your Student Recruitment Campaigns with Google Analytics

Using relevant examples for recruitment professionals, this webinar explores how GA can be used to drive continuous improvement in digital marketing campaigns, and help your institution create a more efficient, measurable, and cost-effective strategy.

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digital marketing ebook

Blogging Best Practices for Student Recruitment

Showcasing the importance of blogging for marketing and recruitment purposes of your higher education institution. By focusing examples on the higher education context, we provide a complete guide to best practices.

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digital marketing ebook

An Introduction to Google Analytics for Higher Ed Marketers

Focusing its examples on the higher education context, the webinar will provide an introduction to basic GA setup and review the most common reports applied in an educational institution setting.

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digital marketing ebook

Improve your International Student Recruitment with a Digital Marketing Assessment

To reach today's students it's necessary to have a strong presence on social media. Effective social media initiatives can greatly expand your institution's visibility, respond to your audience's needs and cost-effectively promote your brand.

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digital marketing ebook

Student Recruitment for the Mobile Generation

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