HEM Academy

Introduction to Google Ads for Schools

Learn the skills to confidently leverage Google Ads to drive your recruitment goals in only three sessions

An effective implementation of Google Ads as part of your top-of-the-funnel (TOFU) strategy can contribute to bringing a consistent stream of leads to your school. This course will provide you or your marketing team with the foundation to build compelling and competitive campaigns to grow your enrollment pipeline.

Enhance your Digital Marketing skills by learning how to leverage Google Search Ads in our next course

In just a few short sessions, you’ll master essential concepts about Google Ads, create your own paid ad campaign, and learn best practices for keyword targeting, structuring, campaign management, and optimization for mobile searches.

This hands-on course consists of 9 hours of live, virtual delivery, over three sessions

Learning outcomes

Participants will:

  • » Learn the role of Search Advertising campaigns as part of their integrated brand promotion strategy
  • » Be able to explain the structure and systemic processes of Google Search Ads campaigns.
  • » Define objectives and budgets for search engine advertising campaigns.
  • » Confidently navigate the Google Ads interface to build and optimize search ads.
  • » Analyze and optimize search advertising campaigns based on results.

Network within an intimate cohort of other like-minded education marketing professionals and begin accelerating your brand.

Course fees are $399 USD per registrant. Use PROMO CODE GET2SAVE10 at checkout to receive a 10% discount when 2 or more seats are booked from the same institution.

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