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Introduction to Google Analytics 4 (GA4) for Schools

Introduction to Google Analytics 4 (GA4) for Schools

Google Analytics 4 course for schools

Build practical Google Analytics 4 skills for education marketing

Google Analytics 4 is now the standard Google Analytics platform. This three-part short course helps education marketing, admissions, and recruitment professionals understand GA4’s event-based measurement model and use its reports to answer practical questions about website and campaign performance.

Across three live classes, participants learn how to navigate GA4, interpret acquisition and engagement reports, work with events and conversions, evaluate campaign traffic, and identify points where prospective students leave the journey. The course also explains how to turn reliable data into clearer decisions about content, recruitment channels, and marketing investment.

This hands-on course consists of nine hours of live, virtual instruction delivered over three sessions.

Key Course Benefits

  • » Understand how GA4 organizes acquisition, engagement, and conversion data
  • » Interpret the reports most useful to education marketing and recruitment teams
  • » Identify which channels, campaigns, and content attract engaged prospective students
  • » Use events and conversions to measure meaningful steps in the enrollment journey
  • » Turn performance data into clearer marketing and investment decisions

Build the confidence to set measurement goals, assess conversion paths, report on return on investment, and communicate results to your team.

Learning Outcomes

Participants will:

  • ✔ Navigate GA4 and understand how its event-based model reflects website and digital marketing activity
  • ✔ Define measurement objectives, events, and conversions that align with recruitment goals
  • ✔ Use campaign tagging and acquisition reports to assess traffic sources and promotions
  • ✔ Read and interpret acquisition, engagement, demographic, technology, and conversion reports
  • ✔ Recognize common data-quality issues and ask better questions before acting on a report

Participants also learn alongside a focused cohort of education marketing professionals and can apply the concepts to their own institution’s measurement priorities.

Course fees are $499 USD per registrant. Use PROMO CODE GET2SAVE10 at checkout to receive a 10% discount when 2 or more seats are booked from the same institution.

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