HEM Academy

Introduction to Google Analytics 4 (GA4) for Schools

Enhance your digital marketing skillset with this short-course on GA4

    Universal Analytics is sunsetting effective July 1, 2023 and being replaced by GA4. This 3-part short course will enable you to see the differences between the two and help you to understand the new features and functionality available in GA4 that will provide new insights on your website and digital marketing data.

Learn the skills to confidently gain better insights regarding your digital marketing and website performance in only 3 classes. Upskill yourself, or your team, and in 3 short days you'll gain a better understanding of where your website visitors are coming from and make better decisions around your marketing investment.

This hands-on course consists of 9 hours of live, virtual delivery, over three sessions.

Key Course Benefits

  • » Understand the functionality of the various report types in Google Analytics
  • » Upskill yourself to better understand and interpret critical online data patterns
  • » Increase your understanding of where your website visitors are coming from
  • » Understand the power behind the data including detailed audience data, traffic rates, conversions, etc
  • » Get better insights on performance from your digital marketing activity so you can make better investment decisions

Get ready to set goals, track conversion, measure ROI, and celebrate your impact!

Learning outcomes

Participants will:

  • Learn how to navigate Google Analytics and see why it is such an integral lens on digital marketing and website performance
  • Understand the importance of creating goals and filters that align with business objectives.
  • Build campaigns and navigate the interfaces of these social media advertising platforms.
  • Learn to read and interpret standard reports on Audience, Acquisition and Behaviour and apply your own school's metrics to these reports

Network within an intimate cohort of other like-minded education marketing professionals and begin accelerating your brand.

Course fees are $499 USD per registrant. Use PROMO CODE GET2SAVE10 at checkout to receive a 10% discount when 2 or more seats are booked from the same institution.

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