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HEM Academy

SEO Fundamentals for Schools

  • Tuesday DECEMBER 6,13,20 9-12pm ET
  • Tuesday FEBRUARY 7,14,21 9-12pm ET
  • Thursday MAY 11,18,25 9-12pm ET
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Learn the skills to rank your school at the top of the search results pages and boost your student enrolment with this 3 session course for education marketers.

Consider how many schools today are increasingly vying for the attention and interest of the same prospective students. Now consider that the majority of those students are performing searches online in advance of any direct contact with your school as part of their research process prior to enrolling. How effectively will they be able to find you? If your online presence isn't up to scratch, you'll lose out to the competition.

Join us today for an introduction to SEO - a critical ingredient in your digital marketing mix that you need in place to increase reach and discoverability.

You'll gain a better understanding of the how’s and why’s of creating a successful SEO strategy, how SEO should align with your business goals, and give you the confidence to perform an SEO audit of your own website.

This hands-on course consists of 9 hours of live, virtual delivery, over three sessions

Learning outcomes

Our training will enable you to

  • » Understand what makes good SEO and why it's critical for being discoverable online.
  • » Learn how to set up a successful SEO campaign that improves your rankings.
  • » Identify high-gain keywords through research and create keyword-optimized content.
  • » Understand the most important technical aspects of SEO and how to build them into your strategy.
  • » Compete more effectively online.

Get ready to learn the fundamentals you need to increase reach and discoverability online!.

Registration is limited. Book your place early to avoid disappointment!

Course fees are $399 USD per registrant. Use PROMO CODE GET2SAVE10 at checkout to receive a 10% discount when 2 or more seats are booked from the same institution.

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