SEO Fundamentals for Schools

Learn the skills needed to rank your school's content at the top of the search results pages and boost your student enrolment with this 3 session course for education marketers.

Consider how many schools today are increasingly vying for the attention and interest of the same prospective students. Now consider that the majority of those students are performing searches online in advance of any direct contact with your school as part of their research process prior to enrolling. How effectively will they be able to find you? If your online presence isn't up to par, you'll lose out to the competition.

Join us for an introduction to SEO and make sure your school takes advantage of this critical ingredient in your digital marketing mix to increase reach and discoverability. You'll gain a better understanding of the ins and outs of creating a successful SEO strategy, learn to align SEO with your business goals, gain the confidence to perform an SEO audit of your own website and be equipped to implement your strategy to improve your rankings in organic search.

This hands-on course consists of 9 hours of live, virtual delivery, over three sessions

Learning outcomes

This training will enable you to:

• » Understand what makes good SEO and why it's critical for being discoverable online.
• » Learn how to set up a successful SEO campaign that improves your rankings.
• » Identify high-impact keywords using best practices for keyword research and create keyword-optimized content.
• » Understand the most important technical aspects of SEO and how to build them into your strategy.
• » Compete more effectively online.

Get ready to learn the fundamentals you need to increase reach and discoverability online!.

Registration is limited. Book your place early to avoid disappointment!