We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012 and packaged them into an informative and concise eBook.We now present you with Digital Marketing for Higher Ed: Reviewing 2012 Trends to Jump Start 2013, which you will come to use as your go-to resource for quick tips on marketing for higher ed. Here is a preview of the tactics explained in our eBook:
- Translate business objectives into Google Analytics Goals
- Create blog content that will generate more student leads
- Measure the quantitative and qualitative value of your website content
- Promote specific programs through SEO and PPC
- Increase student engagement on Facebook
- Manage the life-cycle of a higher ed website
Read more by downloading your free copy of Digital Marketing for Higher Ed: Reviewing 2012 Trends to Jump Start 2013.