This webinar provides an introduction to student recruitment strategy, tactics and ROI analysis to reach the mobile prospective student. It will discuss how to develop an overarching mobile marketing strategy for your school, to understand the unique aspects of mobile search behavior, how to build mobile search rankings with SEO for mobile, introduce best practices in mobile PPC campaigns and mobile lead generation forms, and provide tips on social media campaigns for mobile and other tactics. The presentation will conclude with a discussion about how to track and analyze your mobile marketing ROI using mobile analytics and other tools.
The webinar will be presented by Philippe Taza, CEO and Digital Analyst at Higher Education Marketing.
The webinar will explore these questions:
- Why you need to embrace mobile recruitment marketing?
- How to create, design, content and functionality for mobile recruitment
- What is SEO for mobile recruitment?
- How do mobile searchers behave differently?
- How is mobile PPC different?
- How is social media marketing on mobile different?
- What analytics do you use for mobile marketing?
- How to analyze social media on mobile?
This webinar has been developed for college and university administrators, admissions managers, marketers, webmasters, web developers, and decision-makers who have a role in the development and success of their college or university marketing.
Higher Education Marketing has been delivering customized student recruitment solutions to meet the unique needs of colleges and universities since 2008. Working exclusively with educational institutions, we act as an extension of our clients’ marketing departments to help them define and realize online marketing goals, providing technological expertise and dependable support. Our comprehensive, data-driven services leverage our proficiency in Google Analytics, search engine optimization, social media, web design and other digital marketing strategies and tactics to ensure continuous improvement with measurable results.
So how have your adjusted your student recruitment strategy and tactics to reach and capture your share of this growing mobile audience?