Mautic by HEM Features

CRM and Marketing Automation by Education Experts

Based on the Mautic open-source marketing automation platform, Mautic by HEM has been developed by our team into a robust CRM and marketing automation solution designed specifically for the education sector.

Contact Management

Mautic by HEM acts a central hub where you can manage all of your leads, applicants, agents, and parent contacts. New contacts can be imported into your system, or automatically created when you receive new inquiries and applications.

Detailed Profiles of Each and Every Contact

View each contact’s personal information, communications history, lead score and lifecycle stage, and more – all in one detailed profile. Automatically record new activity, make notes for your team members, and adjust a contact’s stage as they move through the enrollment journey.


Marketing Messages

Group content from email and SMS templates that serves similar purposes. Allow prospects to choose their preferred communication channels and receive messages in the format they want.


Mautic by HEM’s Campaigns feature allows you to create detailed automated workflows to trigger marketing and follow-up activities, assign tasks, manage your team’s workload, or anything else that you need to streamline your student recruitment efforts.



Add brochures, class schedules, videos, and other content to Mautic by HEM. Make them available as lead magnet assets to generate more conversions on your website.


Mautic by HEM comes with several readymade reports designed specifically for the education sector, making it easy to track and measure your admissions and marketing success.

Leads by Source

Track which channels are driving the most success in your student recruitment efforts with this report showing all your leads segmented by their original source.

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