Services

Mautic by HEM Features

CRM and Marketing Automation by Education Experts

Based on the Mautic open-source marketing automation platform, Mautic by HEM has been developed by our team into a robust CRM and marketing automation solution designed specifically for the education sector.

Contact Management

Mautic by HEM acts a central hub where you can manage all of your leads, applicants, agents, and parent contacts. New contacts can be imported into your system, or automatically created when you receive new inquiries and applications.

Detailed Profiles of Each and Every Contact

View each contact’s personal information, communications history, lead score and lifecycle stage, and more – all in one detailed profile. Automatically record new activity, make notes for your team members, and adjust a contact’s stage as they move through the enrollment journey.

Easily segment your leads by admissions stage, location, language, or any other parameter to build lists for your admissions and marketing staff. Use your segments to better target and organize automated campaigns, events, follow-up contact, and more.

Create custom stages to chart every stage in your enrollment journey. Track your contacts as they move through the funnel to get more visibility on your conversion success. Use filters and campaigns to automatically populate contacts into the correct stage.

Add individual agents and agencies to Mautic by HEM. Associate leads with relevant agencies. Record and track your communications. Measure the success of your partner agents in driving enrollments for your programs.

Create and design emails and SMS templates for automated and manual use, monitor your social media presence, and more.

Design a lead scoring system to help your admissions team identify and prioritize high-value leads.

Measure the success of your lead generation efforts by channel, admissions follow-up efforts, and much more.

Identify high priority leads by assigning scores based on how well they fit your target profiles. Use behavioural scoring to find your most interested prospects. Keep your funnel fresh with negative points for unsubscribes, failure to respond to contact, and other actions.

Channels

Marketing Messages

Group content from email and SMS templates that serves similar purposes. Allow prospects to choose their preferred communication channels and receive messages in the format they want.

Create both automated and manual mail templates. Customize the design, copy, and content of your mails with an intuitive template builder.

Draft SMS templates to instantly send to prospects. Create text content for automated campaigns. Receive instant notifications when a prospect replies.

Build pop-up forms, notices, and links for your website visitors to generate more leads, promote special offers, or draw your audience’s attention to important information.

Keep your school’s finger on the pulse of its online community by tracking hashtags and mentions on Twitter.

Campaigns

Mautic by HEM’s Campaigns feature allows you to create detailed automated workflows to trigger marketing and follow-up activities, assign tasks, manage your team’s workload, or anything else that you need to streamline your student recruitment efforts.

Created automated email and SMS campaigns to automatically send personalized communications to contacts based on certain enrollment triggers. Plan your campaigns so messaging arrives at carefully timed intervals to maximize its impact.

Create workflows to automatically assign new contacts to your admissions team. Use a round robin approach, or assign contacts by location, program of interest, or any other criteria to ensure the right person handles the right prospect.

Draft SMS templates to instantly send to prospects. Create text content for automated campaigns. Receive instant notifications when a prospect replies.

Build pop-up forms, notices, and links for your website visitors to generate more leads, promote special offers, or draw your audience’s attention to important information.

Keep your school’s finger on the pulse of its online community by tracking hashtags and mentions on Twitter.

Use workflow triggers to automatically update contact profiles, stages, and other attributes based on their interactions and responses to your marketing and admissions follow-up efforts.

Components

Assets

Add brochures, class schedules, videos, and other content to Mautic by HEM. Make them available as lead magnet assets to generate more conversions on your website.

Design forms to capture all the details you need from new prospects. Create custom properties to meet your needs. Place forms wherever you need them on your website.

Easily build and publish landing pages for your ad campaigns, events, and offers. Choose from a range of professional templates and add your school’s logo, branding, images, and copy.

Create personalization tokens, smart Calls to Action, and other dynamic content to personalize the content you show to leads depending on their profiles.

Reporting

Mautic by HEM comes with several readymade reports designed specifically for the education sector, making it easy to track and measure your admissions and marketing success.

Leads by Source

Track which channels are driving the most success in your student recruitment efforts with this report showing all your leads segmented by their original source.

Get full visibility of your entire funnel with this report that shows the percentage and number of all leads segmented by admissions stage.

Which programs are generating more leads? Which ones need extra efforts to meet their enrollment targets? See the percentage and number of your leads segmented by program.

See how many of your leads have been successfully contacted, held a meeting, made an application, or enrolled with your school over a given period of time.

Get a birds-eye view of all activities your team is engaging in with this summary of all follow-up actions taken by your admissions staff (calls held, meetings, emails sent, etc.).

Track how quickly your team are following up with new leads once they enter the system.

How successful are your team in connecting with leads by phone? See all calls made and their specific outcomes (Connected, Busy, No Answer, etc.).

Get a quick of overview of all the meetings your team have held with contacts over a given time period.

View your contacts segmented by lead status (Hot, Warm, Cold, Not Interested, Not Applicable) to see which leads are ready for further follow-up.

Are your leads slipping through the cracks? Quickly identify any lead with no scheduled follow-up in this handy report.

Want to track something that isn’t covered in Mautic by HEM’s reporting suite? Easily create custom reports to measure anything your school needs to measure.

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