Social Media Paid Advertising
Social media using paid advertising allows your institution to quickly reach potential students and generate student inquiries immediately. Our paid ads team has a proven track record of creating paid advertising campaigns, for all sorts of school types and highly specialized target audiences.
What campaign goals are you looking to achieve?
With so many objectives to choose from including promoting new programs, advertising for open house/ open days, career fair events, increasing social media followers or simply to generate more leads for your enrollment funnel, HEM can help.
Awareness and Engagement Goals:
- » Generate interest in your school’s brand, programs, or events
- » While not focused on generating immediate inquiries, these campaigns are pivotal for putting your school at the top of a prospective student’s mind when it comes time to researching programs of interest or applying
Lead Generation Goals:
- » Highly focused campaigns target prospective students according to the needs of your school (age, location, educational background, educational interests, etc.) and aim to secure immediate inquiries into your programs
- » Work best when your school is actively seeking admissions and looking to fill seats in your classrooms
Establish Metrics that Matter
- » Each campaign type and marketing strategy will deliver different metrics for performance analysis, called KPIs (Key Performance Indicators)
- » The first step of a successful campaign is to define the correct KPIs, which can vary from Reach to Traffic, or from Engagement to Purchases