As a private school without state funding, the Michael Vincent Academy must be efficient and cost-effective in its marketing and recruitment efforts. That’s why management has turned to HEM’s customized CRM software for solutions.
Located in Los Angeles, the academy prepares students for successful careers in makeup and hair artistry. Its students and graduates work in magazines, film, video production and television. It was founded by Tally B. Hajek, a recording artist, TV host, makeup artist and hairstylist; and her husband Michael Vincent, a celebrity photographer, filmmaker and director.
Michael Vincent Academy teaches about 350 students annually, providing expert instruction and helping them develop a portfolio to launch their careers.
In its student recruitment efforts, the academy counts on the Mautic HEM software to automate marketing efforts and to follow up with leads. The CRM provides reports to track the progress of leads, measure team activities and analyze productivity.
The Mautic program includes a lead-scoring system to help the recruitment team to identify and prioritize high-value leads.
For Hajek, this is vital so that the academy can pursue students who are serious and would be a good fit.
