“Working with HEM ensures that we maximize the benefits of our digital investments and reach our targeted audiences with impactful messages on search engines and social media.”

 

Patrick Golding
DIRECTOR OF ADMISSIONS
Cumberland College

Cumberland College, a Canadian career college with campuses in Montreal and Surrey, serves aspiring professionals by providing career-ready training in line with today’s digital world. This covers training in digital marketing, e-commerce, cybersecurity, and more.

HEM was brought on to help Cumberland College improve its domestic and international student enrollment numbers, focusing on inbound and paid advertising efforts.

To help achieve this goal, HEM produced original content in both English and French while also providing on-page SEO support.

HEM also managed paid advertising activities, taking on Google Ads, Meta Ads, TikTok Ads, and UGC Ads—which drove the Cost Per Lead (CPL) down.

The Overall traffic from September to November 2023 compared to the same period in 2022 increased by 21.64%. Users from SEO traffic went up by 27.53% for the same period.
The Overall lead flow increased by 95% for the same period. Leads from SEO traffic increased by 386%.

Cumberland College recruits students both domestically and internationally, and these numbers are reflective of increases globally.

With the many challenges we face in the administration of a college, it is quite convenient to be able to rely on a team of dedicated specialists to assist us in our marketing efforts. HEM provides us with valuable insights and helps us make the best decisions based on the data generated through
our platforms.

Working with HEM ensures that we maximize the benefits of our digital investments and reach our targeted audiences with impactful messages on search engines and social media. HEM’s involvement was noticeable within weeks as organic traffic rose steadily.

HEM allowed us to increase both lead generation and the quality of those leads, which resulted in a 20% to 35% increase in admissions at each intake. The higher quality leads were also reflected in our retention rate

Patrick Golding

Director of Admissions

https://www.cumberland.college/