School Website Design and Development

Multilingual Website Development for Your Campuses

A multilingual website makes it easier for prospects in different international markets to find, research, and connect with your school. By developing alternate versions of their site in the native languages of their target audience, schools can expect increased visibility in search engines, higher conversion rates, and a more satisfying user experience.

HEM’s team can help facilitate this by:

• » Creating multilingual site architecture and sitemaps
• » Ensuring your CMS is capable of supporting a multilingual framework
• » Translating your existing web pages
• » Creating original multilingual content
• » Optimizing your multilingual web pages for localized SEO

Our UX Driven Design Approach

Our designers and developers are firm believers in UX design that works. This means that all of our web design projects are undertaken with the goal of improving the overall experience your website provides to prospective students.

Throughout the design process, our experts will consider crucial UX factors like:

• » Website alignment to user needs and expectations
• » Overall aesthetic appeal of the website
• » User-friendliness of your interface
• » Incorporation and integrity of branding elements (logos, colours, visuals, font treatments, etc.)
• » Use of graphic and visual elements
• » Alignment and visual positioning of key elements on pages
• » Placement of lead magnets, CTAs, forms, and other elements that drive leads towards conversion

This approach ensures that we deliver sites that are attractive, intuitive, fully functional, and allow your prospects to naturally navigate and be guided towards successful conversion.

Our 7-Phase Process to Design and Development

Whether your goal is to reach more international students, convert more leads, or simply improve the overall experience your website offers, our team will work with you to make it happen on time and on budget.

Prior to creating design templates for your site, we will collaborate with your team to establish clearly defined goals and preferences which will drive the project, and ensure your finished site delivers on your vision.

From there, we’ll do the heavy lifting, so you don’t have to. Based on your feedback and preferences, our team will create, code, and build your site using our 7-step development process:

This efficient and collaborative approach, with opportunities for your input and feedback along scheduled milestones and touchpoints, will ensure your website project progresses smoothly, quickly, and effectively.

Google Analytics 4 Setup and Performance Tracking

As part of your web design and development project, HEM can also set up and configure Google Analytics 4 to monitor the performance of any new lead generation mechanisms that are applied to your site e.g. forms, CTAs, downloadable resources, etc.

Scheduled analytics reporting and dashboards will be set up to measure the effectiveness of these changes and how they are contributing and progressing towards your new goals. Configuring Google Analytics will also give you access to reports that measure your web traffic, user demographics, and site visitor behaviour.

This growth-driven approach gives your school the opportunity to clearly see the performance of your online presence and ROI of your design project across a range of areas and guide where improvements and modifications can be applied as required.

School Website Content Creation

When you redesign and update your website, it’s typical that you’ll need to fill content gaps. Whether that means creating a few new paragraphs, several pages, or even entire sections of your site, our content creation specialists can help. As an additional service, we can create original copy and visuals for:

• » Homepages
• » Program pages
• » Campus pages
• » Practical information pages (About us, Financial Aid, FAQs etc.)

We offer content creation and translation services in a wide range of languages, and all content we create is fully optimized in accordance with SEO best practices to maximize your site’s online visibility.