Content Strategy & Development

Why Content Marketing?

• » Good content continues to deliver value long after it has been published
• » It provides valuable information to your visitors, developing trust and keeping them coming back to your website
• » Content is a cornerstone of successful SEO practices, making it easier for prospects to find you through organic search

There are three essential components of Content Strategy & Development:

Content Analysis

• » Understand how your website and social media channels compare to leading competitors
• » Identify which content is most successful for your audiences and opportunities for improvement
• » Receive a comprehensive inventory to know which content and media are driving the most traffic to your website

Content Generation

• » Implement an effective content creation strategy, approval process, and publication calendar
• » Create compelling and optimized content, including website pages, blog posts, images, videos, newsletters, press releases, and paid promotional material
• » Share relevant existing content that benefits your audience and the overall value of your web presence

Content Promotion

• » Expand your content's influence through distribution to other websites and syndication on social media channels
• » Maximize your reach and return on investment by repackaging selected content through SlideShares, webinars, whitepapers, infographics and new blog posts
• » Engage and interact with your community and track the success of your campaigns with analytics

Higher Education Marketing delivers customized content management solutions for all our clients:

Website content

• » Clear, concise, and well organized content that compellingly communicates your core brand messaging, including regular updates with fresh material, is integral to your institution's web presence

Blogs

• » Frequent posting of relevant, informative and engaging content to your website's blog is the anchor of high quality content marketing

Images

• » Photographs and other images are the magnetic force driving social media interaction, drawing attention to your stories

Videos

• » Compellingly convey your school's appeal with moving pictures and sound

Newletters

• » Gain visibility by promoting news, programs and events of interest to your prospects

Press releases

• » Spread the word about your newsworthy events with targeted exposure while gaining SEO benefits

Infographics

• » Help your audience visualize important information with creatively engaging, data-rich images