Are you still using Excel files to track and follow-up with leads and applications on a daily basis? Do you find yourself working double-time just to keep up? Would you like your recruitment team to spend more time recruiting than updating a spreadsheet?

Using our customized Mautic system, our team will help you to manage both inquiries and applications, automate your follow-up processes, and create fully personalized emails, SMS, and complementary content offers for students at every stage in the enrollment process.

Best of all, HEM will setup and configure the Mautic platform for you, customizing it to your specific needs.

Here’s what you can expect from Mautic:


HEM’s Mautic CRM system will help you streamline your lead management and follow-up processes to improve the efficiency and cost-effectiveness of your operations. Some popular features include:

Lead Management

  • Easy segmentation of contacts– organize your leads by admissions stage, program, location, language or whatever you want!
  • Calendar integration to allow your team to schedule follow-up contact, appointments, and tasks
  • Automated importing of contact information for new inquiries
  • And much more!


  • Schedule, log, record, and take notes on calls
  • Make calls directly from your system with click to call
  • Save on long distance calls to leads with reduced click to call rates
  • Send, log, and receive SMS and emails directly from your system
  • Connect with international students through WhatsApp (in beta)

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Fill out this form to learn more on how HEM can help you achieve your recruitment goals!

Marketing Automation

Mautic can also help you to get more done with less by allowing you to automate certain marketing processes and functions across a number of channels, including:

  • Using a template builder to create emails, SMS, and WhatsApp messages
  • Build pre-loaded and timed email, SMS and WhatsApp lead nurturing campaigns
  • Set up customized landing pages and lead generation forms
  • Track when communications are sent and read
  • Create lead scoring systems
  • And much more!


Mautic also comes with a comprehensive reporting suit to help you track the success of both your digital marketing and lead management efforts. You can create customized reports to measure:

  • Lead generation and conversion success by channel, program, location or any other attribute
  • Cost-per-lead/conversion/enrollment based on values assigned to programs
  • Agent activity
  • Team productivity and follow-up success
  • Email engagement
  • Landing page conversion rates
  • And more!

Request Information

Fill out this form to learn more on how HEM can help you achieve your recruitment goals!