Our comprehensive Mautic CRM platform helps educational institutions manage inquiries and applications, automate their follow-up processes, and create fully personalized emails, SMS, and complementary content offers for students at every stage of the enrollment process.

HEM will set up and configure the Mautic platform for you, customizing it to your school's specific needs and marketing goals.

This page focuses on the Mautic platform and the CRM features available to education teams. Institutions that need platform-neutral CRM strategy, process design, or help evaluating several systems can also explore HEM’s customer relationship management services.

Here’s what you can expect from Mautic CRM:

Mautic CRM Implementation and Support for Education Teams

HEM can configure the contact fields, lifecycle stages, permissions, segments, lead-routing rules, and admissions workflows your institution needs. We can also connect forms and approved data sources, establish campaign tracking, and create dashboards so marketing and admissions teams work from consistent information.

Implementation support can include data preparation and migration planning, quality checks, user training, documentation, and ongoing optimization. The goal is to give your team a working CRM process rather than an unused software installation.

Powerful CRM

HEM’s Mautic CRM system will help you streamline your student lead management and follow-up processes to improve the efficiency and cost-effectiveness of your operations. Some popular features include:

Lead Management

» Easy segmentation of contacts—organize your student leads by admissions stage, program, location, language or however you want!
» Calendar integration that allows your team to schedule follow-up contact with students, manage appointments, and assign tasks.
» Automated importing of contact information for new inquiries.
» Advanced features to manage your lead cultivation and follow-up processes.

Lead Follow-Up

» Schedule, log, record, and take notes on calls.
» Make calls directly from your system with a single click-to-call feature.
» Save on long-distance calls to leads with reduced click-to-call rates.
» Send, log, and receive SMS and emails directly from your system.
» Connect with both local and international students through WhatsApp (beta feature).

Marketing Automation

Mautic can help your school get more done in fewer hours by allowing you to automate certain marketing processes and functions across a number of channels, including:

» A template builder to create brand-consistent emails, SMS, and WhatsApp messages.
» Preloaded and scheduled email, SMS and WhatsApp lead nurturing campaigns.
» Customized landing pages, lead generation forms, dynamic web content, and more.
» Trackable communications, such as when messages are sent and read.
» Lead scoring systems to rank and organize your most valuable prospects.

Reporting

Mautic comes with a comprehensive reporting suite, allowing you to track the success of your digital marketing campaigns and lead management efforts. You can create customized reports to measure:

» Lead generation and conversion success by channel, program, location or any other attribute.
» Cost-per-lead / conversion / enrollment based on values assigned to programs.
» Agent activity.
» Team productivity and student follow-up success.
» Email engagement.
» Landing page conversion rates.
» And any metric your campaign monitors!