What is the SEO Process? | Education Marketing Analytics Services
Higher Education Marketing

What is the SEO process?

Date posted: September 30, 2010

What is the SEO process?

The Search Engine Optimization process involves numerous interlocking techniques designed to enhance the rankings of your school’s website for targeted keywords.

The SEO for Schools process includes:

Keyword Research
Keywords are the words or word combinations that prospective students (and Internet leads) will use to find your website. They are essential to any SEO plan. Using Google Analytics, HEM can research and experiment with all relevant keywords, helping you isolate the function and strength of each individual keyword and giving you flexibility for future marketing campaigns.


Monthly Keyword Reporting
Higher Education Marketing’s highly detailed monthly keyword ranking reports will be able to tell you the keyword and page used by visitors, as well as your live keyword ranking for that search engine.

On-Page Search Engine Optimization
On-page Search Engine Optimization ensures that your target keywords are placed in strategic placeholders on your website. This involves researching and modifying:

  • URLs
  • Title tags
  • Heading Tags (H1 to H6)
  • Description tags
  • Alt attributes (images)
  • Page content
  • Keyword density

Link Building
If your institution has a partner school or sister association, these ties could represent important link building opportunities. A partner school, for example, could have a mention of your institution on their website, with a link back to your site. This is considered an inlink, and it is the objective of a link building campaign. These can include:

  • Social networking sites
  • Blogs
  • Press releases
  • Articles and newsletters

A strategic website audit can help define the SEO process. Please click here for a free Higher Education Marketing website audit.