Higher Education Marketing

Tip of the week: How to Access Official Twitter Analytics

June 26, 2013


If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a hidden gem that will very likely help you gain insight about...read_more

If, like us, you were wondering if Twitter was ever going to release analytics, rejoice! Chris Penn recently noticed a hidden gem that will very likely help you gain insight about...read_more

CATEGORIES: Analytics, Blog, Social Media Marketing

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HOW TO FIND CONTENT IDEAS FOR YOUR SCHOOLS BLOGS AND SOCIAL MEDIA

October 26, 2012


Many schools have decided to host a school blog and become more involved in social media in order to enhance their online presence. With this comes the realization that blogs...read_more

Many schools have decided to host a school blog and become more involved in social media in order to enhance their online presence. With this comes the realization that blogs...read_more

CATEGORIES: Blog, Content Development, Social Media Marketing, Web Design and Development

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The 5 deadly sins schools commit on Twitter and how to avoid them

October 5, 2012


Twitter is an efficient platform to share information, reach out to students and prospects, and position your school in its industry. It’s a great community-building tool. Many schools are already...read_more

Twitter is an efficient platform to share information, reach out to students and prospects, and position your school in its industry. It’s a great community-building tool. Many schools are already...read_more

CATEGORIES: Blog, Social Media Marketing

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The Art of Hashtagging: How to Make Your School’s Tweets More Effective

September 14, 2012


We maintain a regular focus on social media because it is an integral part of your school’s visibility and accessibility. But in order to have social media help you achieve...read_more

We maintain a regular focus on social media because it is an integral part of your school’s visibility and accessibility. But in order to have social media help you achieve...read_more

CATEGORIES: Blog, Social Media Marketing

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Twitter Announces Brand Pages

December 12, 2011


Hot on the heels of Google's Google+ announcement, Twitter has announced their own brand pages, complete with a comprehensive redesign. The social media giant is hoping this will strengthen ties with advertisers...read_more

Hot on the heels of Google's Google+ announcement, Twitter has announced their own brand pages, complete with a comprehensive redesign. The social media giant is hoping this will strengthen ties with advertisers...read_more

CATEGORIES: Blog, Social Media Marketing

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Can a Celebrity Tweet Help Your School?

November 14, 2011


A big part of advertising is credibility. The more credible the advertising "source," the more persuasive the message. That's why the most powerful advertising possible is from your own friends....read_more

A big part of advertising is credibility. The more credible the advertising "source," the more persuasive the message. That's why the most powerful advertising possible is from your own friends....read_more

CATEGORIES: Blog, Education Lead Generation, Social Media Marketing

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Facebook is the Most Popular Social Network

November 8, 2011


Facebook is the most popular social networking site across all generations in the United States, according to a Forrester study conducted in July 2011. The study, conducted on about 60,000 users...read_more

Facebook is the most popular social networking site across all generations in the United States, according to a Forrester study conducted in July 2011. The study, conducted on about 60,000 users...read_more

CATEGORIES: Blog, Education Lead Generation, Social Media Marketing

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What is Twitter Analytics?

September 20, 2011


Twitter developers this week announced the development of Twitter Analytics. This new feature, which is an offshoot of Twitter buying BackType, will attempt to help accurately measure the amount of Twitter traffic...read_more

Twitter developers this week announced the development of Twitter Analytics. This new feature, which is an offshoot of Twitter buying BackType, will attempt to help accurately measure the amount of Twitter traffic...read_more

CATEGORIES: Analytics, Blog, Social Media Marketing

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Leveraging Your School’s Twitter Account

August 30, 2011


With over 200 million users, Twitter has become one of the most powerful social media sites, and its platform (short 140 character tweets) has given schools the chance to communicate...read_more

With over 200 million users, Twitter has become one of the most powerful social media sites, and its platform (short 140 character tweets) has given schools the chance to communicate...read_more

CATEGORIES: Blog, Social Media Marketing

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