How to Write an Effective Call to Action that Drives Student Conversions
Date posted: September 7, 2022
Reading Time: 12 minutes Various marketing efforts can be put in place to attract and engage prospective students. However, it’s your calls to action...
Integrating Dynamic Content Within Your Education Content Marketing Strategy
Date posted: May 10, 2022
Reading Time: 10 minutes How many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...
An Exploration of Higher Ed Website User Experience: Essential Tips for Making an Impact
Date posted: April 6, 2022
Reading Time: 10 minutes Over the past few years, the importance of online user experience (UX) has been growing significantly—especially as more users turn...
Making Personalized Website Content Part of Your Student Recruitment Strategy
Date posted: March 11, 2022
Reading Time: 8 minutes Today’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...
7 Essential Features for Education Website Design According to HEM Website Experts
Date posted: November 17, 2021
Reading Time: 12 minutes It may come as no surprise that a well-designed website can go a long way in advancing your school’s marketing...
Everything You Need to Know About Education Website Design
Date posted: September 29, 2021
Reading Time: 18 minutes Table of Contents: Introduction Planning Your Education Website Design Project: What Goes into it? Prioritizing UX Design and UX Writing...
Optimizing Education Website Design to Increase Conversions
Date posted: August 4, 2021
Reading Time: 10 minutes When designing a website, many schools have a tendency to think about it purely in terms of aesthetics. Does the...
UX Writing in Education: Mastering the Art of Microcopy
Date posted: June 30, 2021
Reading Time: 10 minutes Picture this: A prospect lands on your website. After browsing around and learning a bit more about your school and...
The UX Factor: Understanding the Value of UX Design in Education Websites
Date posted: May 31, 2021
Reading Time: 11 minutes The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...
How to Craft the Perfect Homepage for Your Higher Education Website
Date posted: March 24, 2021
Reading Time: 10 minutes First impressions are everything—whether on a first date or visiting a school’s website for the first time. Since prospects tend...