Application Abandonment: Where Prospective Students Drop Off and How Schools Can Fix It
Date posted: May 27, 2026
Reading Time: 14 minutesA prospective student begins an online application. They select a programme, enter their contact information, perhaps answer a few initial...
The Year of the AI Agent in Higher Education
Date posted: December 31, 2025
Reading Time: 15 minutesHigher education is entering a new era defined by proactive, intelligent digital helpers. Tech leaders such as Marc Benioff and...
7 Landing Page Dos and Don’ts for Your School to Follow
Date posted: November 29, 2023
Reading Time: 10 minutesA school landing page should help a prospective student complete one clear next step after clicking an advertisement, email, social...
How to Create the Perfect Lead Gen Landing Page for Your School
Date posted: October 25, 2023
Reading Time: 7 minutesIf your school has been trying to get new leads online, you might be familiar with lead-generation landing pages. These...
How to Write Effective Calls to Action for Schools
Date posted: September 7, 2022
Reading Time: 10 minutesA call to action is the point where useful information becomes a clear next step. For schools, colleges, universities, language...
Integrating Dynamic Content Within Your Education Content Marketing Strategy
Date posted: May 10, 2022
Reading Time: 10 minutesHow many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...
An Exploration of Higher Ed Website User Experience: Essential Tips for Making an Impact
Date posted: April 6, 2022
Reading Time: 10 minutesOver the past few years, the importance of online user experience (UX) has been growing significantly—especially as more users turn...
Making Personalized Website Content Part of Your Student Recruitment Strategy
Date posted: March 11, 2022
Reading Time: 8 minutesToday’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...
7 Essential Features for Education Website Design According to HEM Website Experts
Date posted: November 17, 2021
Reading Time: 10 minutesAn education website must do more than create a positive first impression. It has to help prospective students, parents, current...
Everything You Need to Know About Education Website Design
Date posted: September 29, 2021
Reading Time: 18 minutesTable of Contents: Introduction Planning Your Education Website Design Project: What Goes into it? Prioritizing UX Design and UX Writing...