Reading Time: 8 minutes Changes in marketing analytics are hardly surprising, particularly as technology and user behaviours evolve. Not too long ago, school marketers...

Reading Time: 7 minutes Customer Relationship Management is one of the best tools schools have to enhance communication and engagement with students, parents, alumni,...

Reading Time: 8 minutes It is not a secret that artificial intelligence tools entered the marketing and advertising world to change how things work....

Reading Time: 10 minutes In the current digital landscape, organic search has become the foundation of online visibility and brand awareness. Although many schools...

Reading Time: 10 minutes In today’s education market, Meta advertising campaigns are key for successfully reaching prospects. However, running ads on platforms like Facebook...

Reading Time: 9 minutes By now, you must have heard of search engine optimization as the top approach for improving your school website’s search...

Reading Time: 10 minutes Data is at the heart of any school’s digital marketing initiatives. Using data reports and dashboards, schools can gain valuable...

Reading Time: 12 minutes By now, you’ve likely heard about the changes that Google is making to its analytics tool. Google Analytics 4 (GA4)...

Reading Time: 9 minutes Half the battle of digital marketing is not only creating and implementing a strategy but evaluating your online performance. For...

Reading Time: 9 minutes In today’s omnichannel marketing landscape, various platforms and channels are being used to help schools grow and reach their business...