It’s admissions season and your school begins to ramp up its marketing efforts. From emails to social media posts to...

Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...

With summer over and a new academic semester in full swing, this time of year is often a period of...

Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...

Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...

Keywords are very much at the heart of digital marketing. They help shape the content created for web pages and...

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start...

Before the digital age, getting useful data to determine what was working with your marketing efforts and what wasn’t required...

While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...

At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago,...