Reading Time: 12 minutes By now, you’ve likely heard about the changes that Google is making to its analytics tool. Google Analytics 4 (GA4)...

Reading Time: 9 minutes Half the battle of digital marketing is not only creating and implementing a strategy but evaluating your online performance. For...

Reading Time: 9 minutes In today’s omnichannel marketing landscape, various platforms and channels are being used to help schools grow and reach their business...

Reading Time: 8 minutes Today’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...

Reading Time: 10 minutes Multi-channel marketing has been a popular digital marketing strategy for years, allowing marketers to reach their target audience through a...

Reading Time: 5 minutes Digital marketing thrives on data. Data allows professionals in the field to clearly identify what’s working and what isn’t, and...

Reading Time: 10 minutes In challenging times where it is harder and harder to attract qualified prospective students, business schools need a robust, comprehensive...

Reading Time: 13 minutes How well do you think your school uses social media? Are you up to date with all the latest trends...

Reading Time: 12 minutes At this point in the pandemic, your school has likely ironed out any kinks in its online course delivery, and...

Reading Time: 13 minutes Imagine how powerful your school’s digital marketing strategy would be if you understood exactly how each tactic advanced prospects through...