Creative Testing for School Ads (Meta, TikTok, YouTube): Tips and Tricks From Our Experts
Date posted: April 15, 2026
Reading Time: 12 minutesIf your school is running paid social and relying on a single polished ad to carry performance, you are leaving...
Marketing Dashboards: Ten Metrics That Map to Enrollment Reality
Date posted: April 1, 2026
Reading Time: 14 minutesIf you have ever reviewed a marketing performance dashboard and wondered what it actually means for enrollment, you are not...
What Schools Need to Know About the Latest GA4 Attribution Model Updates
Date posted: November 22, 2023
Reading Time: 8 minutesChanges in marketing analytics are hardly surprising, particularly as technology and user behaviours evolve. Not too long ago, school marketers...
Top 5 Key CRM Metrics Your School Should Be Tracking
Date posted: November 8, 2023
Reading Time: 7 minutesCustomer Relationship Management is one of the best tools schools have to enhance communication and engagement with students, parents, alumni,...
Google Ads AI: Potential Risks Education Marketers Should Be Aware Of
Date posted: September 13, 2023
Reading Time: 8 minutesIt is not a secret that artificial intelligence tools entered the marketing and advertising world to change how things work....
Organic Traffic Insights: Tools and Techniques for Monitoring Organic Results for Education Marketers
Date posted: August 30, 2023
Reading Time: 10 minutesIn the current digital landscape, organic search has become the foundation of online visibility and brand awareness. Although many schools...
Measuring Success: Key Metrics for Evaluating Meta Campaigns in Education
Date posted: August 23, 2023
Reading Time: 10 minutesIn today’s education market, Meta advertising campaigns are key for successfully reaching prospects. However, running ads on platforms like Facebook...
High Authority Backlinks: How Your School Can Improve its SEO
Date posted: July 26, 2023
Reading Time: 9 minutesBy now, you must have heard of search engine optimization as the top approach for improving your school website’s search...
6 Top Google Looker Studio Benefits for Schools to Explore
Date posted: March 1, 2023
Reading Time: 10 minutesData is at the heart of any school’s digital marketing initiatives. Using data reports and dashboards, schools can gain valuable...
Exploring GA4 Metrics: Changes that Schools Can Expect in Web Analytics for Higher Education
Date posted: August 31, 2022
Reading Time: 12 minutesBy now, you’ve likely heard about the changes that Google is making to its analytics tool. Google Analytics 4 (GA4)...