The Fundamentals of Facebook Ads for Schools
Date posted: November 27, 2019
People talk about Facebook in 2019 as if it’s the uncool dad of social media – and in some ways,...
Go-to Instagram Marketing Strategies for Higher Education
Date posted: October 18, 2019
Is Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over...
Social Media for Business Schools
Date posted: October 16, 2019
While the majority of business schools devote ample energy to their online presence, many don’t take full advantage of the...
Diversify Your International Student Recruitment Strategies with Digital Marketing
Date posted: September 27, 2019
As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language...
Creating the Perfect Higher Education Paid Advertising Strategy
Date posted: September 11, 2019
With students looking increasingly to online sources when searching for their perfect school, a digital advertising campaign can go a...
Creating a Language School Digital Marketing Strategy
Date posted: September 6, 2019
For language schools hoping to increase bookings or improve their visibility on the international stage, a strong marketing plan can...
Redefining Inbound Marketing for Schools
Date posted: August 21, 2019
The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...
8 Higher Education Digital Marketing Tips for Promoting Events
Date posted: August 7, 2019
If you’re looking for the undivided attention of prospective students, events provide an excellent opportunity to get your school’s message...
7 Problem Areas You Can Tackle with an Education Digital Marketing Audit
Date posted: July 31, 2019
The more time and effort your school invests in digital marketing, the more robust your strategies will become. Within a...
Increasing Organic Engagement in Social Media Marketing for Education Institutions
Date posted: July 24, 2019
While decreasing organic reach on social media has been a problem for businesses for some time now, Facebook’s 2018 ‘Friends...