Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
With students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...
7 Fun Ways to Showcase Your Campus Using Social Media Marketing for Schools
Date posted: August 18, 2021
The education sector has had some great news, with reports looking favourable for a strong re-entry to in-person learning in...
A Guide to LinkedIn Advertising for Schools
Date posted: August 6, 2021
If you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay...
Rebooting Your International Student Recruitment Strategy After the Pandemic
Date posted: July 21, 2021
Many of the world’s nations are enjoying the distinct feeling of coming out on the other side of the pandemic...
Instagram Reels: An Exciting New Feature in Instagram Marketing for Schools
Date posted: June 23, 2021
In all probability, your school long ago joined the ranks of educational institutions around the world using Instagram in its...
Are TikTok Ads the Next Big Thing in Social Media Advertising for Education?
Date posted: May 5, 2021
Its videos are frequently featured on the most popular talk shows, and regularly shared across social platforms. You may have...
9 Tips for Writing Engaging Copy in Social Media Marketing for Higher Education
Date posted: March 31, 2021
To engage prospective students, you have to catch them where they live – and it’s no secret that your prospects...
How to Implement a Social Media Marketing Strategy for Schools
Date posted: March 17, 2021
With the world of social media marketing changing at an increasingly rapid pace, it can be easy for schools to...
Your School’s Guide to Higher Ed Social Media Stories in 2021
Date posted: March 3, 2021
With more social media channels adopting the ‘stories’ feature, and more companies using this format to build their brands, it’s...
The Impact of the iOS 14 Update on Facebook Ads for Schools
Date posted: January 27, 2021
Over the past number of months, a storm has been brewing within the digital community over Apple’s impending iOS 14...