AI Search Results: How to Get Your School to Show Up
Date posted: January 7, 2026
Reading Time: 17 minutesSearch behavior in higher education is changing fast. With Google’s Search Generative Experience (SGE), prospective students and parents are no...
The Year of the AI Agent in Higher Education
Date posted: December 31, 2025
Reading Time: 15 minutesHigher education is entering a new era defined by proactive, intelligent digital helpers. Tech leaders such as Marc Benioff and...
What Is an AI Agent and How Can Colleges Use Them?
Date posted: December 24, 2025
Reading Time: 13 minutesArtificial intelligence has rapidly evolved from experimental pilots into practical tools in higher education. Colleges and universities are now adopting...
Holiday Video Ideas for Schools: Festive Highlights to Engage Your Community
Date posted: December 17, 2025
Reading Time: 15 minutesThe holiday season offers a valuable opportunity for schools to foster connection and celebrate community. Each year, Higher Education Marketing...
10 of the Best Marketing Strategies for Schools
Date posted: December 10, 2025
Reading Time: 16 minutesIn today’s highly competitive education landscape, schools at every level, from K–12 academies to public universities, must embrace modern, digital-first...
Paid Search vs. Paid Social: Why Schools Need Both to Drive Enrollment
Date posted: December 3, 2025
Reading Time: 11 minutesWhen it comes to digital student recruitment, many institutions feel they need to choose between Paid Search vs Paid Social....
Mastering Lead Nurturing in Education: How Schools Can Convert More Inquiries Into Enrollments in 2025
Date posted: November 26, 2025
Reading Time: 14 minutesTurning inquiries into enrollments is where real growth happens. In today’s competitive education market, generating leads is just the beginning....
Transforming Management With AI for School Administrators
Date posted: November 19, 2025
Reading Time: 15 minutesArtificial Intelligence is reshaping how school administrators, from K–12 principals to university registrars, manage operations, make decisions, and communicate with...
Next-Gen Student Recruitment: Getting Ready for Generation Alpha
Date posted: November 12, 2025
Reading Time: 17 minutesThe next wave of prospective students is already taking shape: Generation Alpha, born between 2010 and 2024. They’re poised to...
Save Your Organic Traffic: Embracing AI-Driven Search and SEO Evolution
Date posted: November 5, 2025
Reading Time: 18 minutesIs your website’s organic traffic dipping lower each month? You’re not alone. Search behavior is undergoing its biggest transformation in...