Major changes in Google’s algorithm always make massive waves in the marketing world. Because of the power of the search...

Running a school involves keeping track of a lot of information. Attendance records, grades transcripts, tuition fee invoices, applications, course...

The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...

In the world of student recruitment, there’s no better tool today than CRM and marketing automation for understanding the enrollment...

On a basic level, your school probably already knows what its overall goals are when it comes to marketing and...

Do your courses equip students with skills that are highly sought-after in the professional world? Can they serve as a...

HEM’s Student Application Portal is an intuitive, purpose-built tool that schools can use to create online applications and digitize their...

At a time when people are spending considerable more time at home, many individuals are looking to upskill or pursue...

7 Higher Education Marketing Trends for 2021

Date posted: December 30, 2020

To say that it’s difficult to look at new marketing trends in a year that promises to be as unpredictable...

What makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...