Reading Time: 14 minutesAn intake campaign puts far more than recruitment marketing to the test. As inquiry volumes increase, it exposes whether the...

Reading Time: 20 minutesA school website redesign is rarely just a redesign. In most cases, it is also a content migration. URLs change,...

Reading Time: 14 minutesA prospective student fills out a form on your website. They enquire about a program, download a guide, register for...

Reading Time: 13 minutesIf your marketing team reports “more leads” while admissions reports “fewer enrolments,” the issue is rarely lead volume. It is...

Reading Time: 12 minutesEnrollment is no longer a funnel. It’s a journey. One shaped by search queries, digital experiences, instant communication, and high...

Reading Time: 11 minutesA CRM system for a university helps teams manage relationships, communications, tasks, and data across the learner journey. It can...

Reading Time: 9 minutesChoosing between a customer relationship management system and a learning management system is usually the wrong starting point. A CRM...

Reading Time: 8 minutesAs a school striving to broaden its reach, you likely already understand the importance of personalized communication to attract and...

Reading Time: 9 minutesA student portal should make important tasks easier for applicants, current students, faculty, and administrative teams. It can centralize applications,...

Why Higher Education Needs a CRM: 8 Benefits

Date posted: January 10, 2024

Reading Time: 10 minutesA CRM for higher education can give marketing, recruitment, and admissions teams a shared view of each prospective student’s journey....