In the world of student recruitment, there’s no better tool today than CRM and marketing automation for understanding the enrollment...

As a software becomes more and more widespread, it often becomes more complex, with companies adding new bells and whistles...

Many schools have made it easy for prospects to learn about them online, whether it be through their website, social...

Working with so many different types of schools all over the world, HEM gains a lot of valuable insights into...

If you open your inbox right now, likely you’ll see emails directed to you by name, recommending products that you...

With each passing year, the education sector becomes increasingly digitized—and the COVID-19 crisis has only accelerated this trajectory. Now, this...

Regardless of whether your school is new to CRM and marketing automation, or has been using these systems for ages,...

The shift to online learning has forced schools to completely rethink recruitment, from the kinds of programs they offer to...

Although every aspect of higher education has become digitized, that doesn’t mean that personal connections are less important in the...

Replicating the admissions process online is all about providing prospective students with a valuable experience from the moment they land...