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Higher Education Marketing

How Can Sina Weibo Help You Recruit Students in China?

July 19, 2017


Launched in 2009, microblogging site Sina Weibo has long been an important channel for student recruitment in China. Historically one of the most welcoming Chinese sites when it comes to...read_more

Launched in 2009, microblogging site Sina Weibo has long been an important channel for student recruitment in China. Historically one of the most welcoming Chinese sites when it comes to...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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Using Snapchat’s New Self-Serve Social Ads for Recruiting Students

July 12, 2017


While plenty of schools are using Snapchat as part of their organic social media strategy, not many are running paid ads on the platform. Because advertising on Snapchat has always...read_more

While plenty of schools are using Snapchat as part of their organic social media strategy, not many are running paid ads on the platform. Because advertising on Snapchat has always...read_more

CATEGORIES: Blog, Education Marketing, Mobile Marketing, Online Student Recruitment, Pay per Click, Social Media Marketing

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How to Promote a Language School Summer Camp

July 5, 2017


Running a summer camp for children at your language school can be an excellent idea. It’s a great way to utilise classroom space that would otherwise go unused, can help...read_more

Running a summer camp for children at your language school can be an excellent idea. It’s a great way to utilise classroom space that would otherwise go unused, can help...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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4 Ways ‘Stories’ are Transforming Social Media in Higher Education

June 28, 2017


Is your school using social media stories to engage with prospective students? A fun and unique format that combines text, photo, and video elements, stories have become a hot topic...read_more

Is your school using social media stories to engage with prospective students? A fun and unique format that combines text, photo, and video elements, stories have become a hot topic...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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Developing Effective Recruitment Strategies for Mature Students

June 14, 2017


Is your student base getting older? Traditionally, mature students have always been considered to be something of a niche market by most educational institutions, comprising a small section of their...read_more

Is your student base getting older? Traditionally, mature students have always been considered to be something of a niche market by most educational institutions, comprising a small section of their...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Higher Education Content Strategy Ideas: Creating Inspiring Interviews

June 7, 2017


Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that will draw in prospective students can be a challenge. Not...read_more

Are you struggling to find engaging topics and unique ideas for your school’s content marketing efforts? Sourcing original content that will draw in prospective students can be a challenge. Not...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Essential Instagram Marketing Strategies for Higher Education

May 24, 2017


Is Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over 700 million users in under seven years—twice the audience of...read_more

Is Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over 700 million users in under seven years—twice the audience of...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Mobile Marketing, Social Media Marketing

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The Best Social Media Ad Platforms for Recruiting Students

May 17, 2017


Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

Social media advertising can be a vital part of a school’s overall digital marketing strategy. With more versatile formatting and targeting options than paid search campaigns, social ads can allow...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Pay per Click, SEO, Social Media Marketing

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Using WeChat for Student Recruitment in China

April 26, 2017


Imagine an app that combines all the functions of Facebook, WhatsApp, Amazon, and Uber into a single easy-to-use platform. Imagine that you can also use it to order food, dry...read_more

Imagine an app that combines all the functions of Facebook, WhatsApp, Amazon, and Uber into a single easy-to-use platform. Imagine that you can also use it to order food, dry...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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Freshening Up Your Facebook Strategy: The Latest Features to Enhance Your Higher Education Social Media Marketing Campaigns

March 22, 2017


At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago, the social media site has become  ingrained in the very...read_more

At this point, it almost feels like Facebook has been around forever. Since its launch just over 13 years ago, the social media site has become  ingrained in the very...read_more

CATEGORIES: Analytics, Blog, Education Lead Generation, Education Marketing, Mobile Marketing, SEO, Social Media Marketing

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