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Higher Education Marketing

Getting the Most From Facebook Insights For Schools

October 11, 2017


education marketing

With over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many different demographics of prospective students across the globe. While you’re...read_more

With over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many different demographics of prospective students across the globe. While you’re...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Social Media Marketing

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Should Quora be a Part of Your Education Marketing Strategy?

September 13, 2017


education marketing

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social media platforms like Facebook, Twitter, and Instagram. However, one social...read_more

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social media platforms like Facebook, Twitter, and Instagram. However, one social...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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What University Recruitment Pros Around the World Can Learn from UK Clearing Campaigns

August 30, 2017


Professionals working in the education field are no strangers to the seasons of higher education marketing, and right now it’s Clearing season in the UK. Following the release of UCAS...read_more

Professionals working in the education field are no strangers to the seasons of higher education marketing, and right now it’s Clearing season in the UK. Following the release of UCAS...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Beyond ESL: Language School Marketing for Non-English Courses

August 23, 2017


language school marketing

While English remains the most in-demand language for education, there are countless students around the globe who are eager to learn other languages. Language school marketers that offer non-English courses...read_more

While English remains the most in-demand language for education, there are countless students around the globe who are eager to learn other languages. Language school marketers that offer non-English courses...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Social Media Marketing

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Creating Digital Student Communities for Education Lead Generation

August 9, 2017


education lead generation

What is a digital community? While there is no single definition, and much will depend on your student base and its needs, a digital community is made up of current...read_more

What is a digital community? While there is no single definition, and much will depend on your student base and its needs, a digital community is made up of current...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, Mobile Marketing, Online Student Recruitment, Social Media Marketing

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Strategic Marketing for Student Recruitment: Promoting Individual Programs

July 26, 2017


Higher Education Marketing

Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to promote a certain program more than others. Whether you need...read_more

Throughout the year, your school’s marketing needs will shift and change. At some point, you may find yourself needing to promote a certain program more than others. Whether you need...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Social Media Marketing

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How Can Sina Weibo Help You Recruit Students in China?

July 19, 2017


Recruit students in China

Launched in 2009, microblogging site Sina Weibo has long been an important channel for student recruitment in China. Historically one of the most welcoming Chinese sites when it comes to...read_more

Launched in 2009, microblogging site Sina Weibo has long been an important channel for student recruitment in China. Historically one of the most welcoming Chinese sites when it comes to...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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Using Snapchat’s New Self-Serve Social Ads for Recruiting Students

July 12, 2017


Snapchat social media ads for recruiting students

While plenty of schools are using Snapchat as part of their organic social media strategy, not many are running paid ads on the platform. Because advertising on Snapchat has always...read_more

While plenty of schools are using Snapchat as part of their organic social media strategy, not many are running paid ads on the platform. Because advertising on Snapchat has always...read_more

CATEGORIES: Blog, Education Marketing, Mobile Marketing, Online Student Recruitment, Pay per Click, Social Media Marketing

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How to Promote a Language School Summer Camp

July 5, 2017


how to promote a language school

Running a summer camp for children at your language school can be an excellent idea. It’s a great way to utilise classroom space that would otherwise go unused, can help...read_more

Running a summer camp for children at your language school can be an excellent idea. It’s a great way to utilise classroom space that would otherwise go unused, can help...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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4 Ways ‘Stories’ are Transforming Social Media in Higher Education

June 28, 2017


social media in higher education

Is your school using social media stories to engage with prospective students? A fun and unique format that combines text, photo, and video elements, stories have become a hot topic...read_more

Is your school using social media stories to engage with prospective students? A fun and unique format that combines text, photo, and video elements, stories have become a hot topic...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, Online Student Recruitment, Social Media Marketing

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