Algonquin College Launches Facebook Contest | Social Media | Education Marketing
Higher Education Marketing

Algonquin College Launches Facebook Contest

Date posted: February 2, 2012

Algonquin College is the latest Canadian school to launch a Facebook contest. The Ottawa-based college is using the social network to give students the chance to win $1,000 cash or $1,500 towards tuition (with other cash prizes of $750, $500 and $250). The contest dubbed, “I LIKE Algonquin”, asks full- and part-time students to submit a 15- to 30-second video on the Future Students Facebook page, which their friends can then vote on.

“We know that students spend a lot of time on websites like Facebook, and we want to encourage them to interact with Algonquin College when they are online. The more engaged students are with the College, the more they will get out of their college experience,” says Doug Wotherspoon, Executive Director of Advancement at Algonquin College.

The contest looks to be part of a strategic shift towards social media marketing for the school. Here is the tie-in video released by the school (it asks students, instructors, and staff, “Why do you like Algonquin?”):

The great thing about this video (which makes good use of the of YouTube to showcase the school’s facilities, lab and work stations) and this contest is that it utilizes social media in the best possible way: by focusing on the voice of current and prospective students. The idea behind the contest, in fact, is quite ingenious, as asking students to submit videos incorporates various social media platforms, and can really spread the school’s marketing message to a large number of people.

You’ll remember that the National Academy of Health and Business, in Hamilton and Mississauga, also recently offered a Facebook contest. What these contests show is that schools are starting to understand the importance of social media marketing, and the need for a comprehensive strategic social media marketing plan. If done properly, this can improve the quality of your school’s presence on each of social media platform, increase the level of engagement of the followers/fans and your boost your share of social media voice, all while sticking to your original marketing and recruiting goals. What’s not to like?

The Algonquin College Facebook contest, by the way, will run until midnight on Friday, Feb. 17, with winners
announced the following week.

What do you think about Algonquin College’s Facebook contest?