Like most other institutions, business schools have felt the impact of the COVID-19 crisis. With campuses forced to close, restrictions...

Social media is often where many institutions showcase the lighter side of school life. From stories and posts highlighting student...

Perhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...

Whether as a failsafe or as an ongoing option, many schools of all kinds around the world are developing new...

A target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...

For many schools, a prospective student’s visit to their campus is a crucial final stage of the admissions process. Whether...

How Healthy is Your SEO for Online Education?

Date posted: April 29, 2020

With the COVID-19 crisis creating uncertainty as to when and how physical campuses will be able to reopen, many schools...

A CRM and marketing automation system can be a useful tool for admissions teams at the best of times. Allowing...

If your student recruitment activities have been put on the backburner in the face of the COVID-19 crisis, you are...

The global spread of COVID-19 has given rise to a seemingly endless stream of questions, with many centering around a...