How Does AI Describe Your School? Auditing and Correcting Outdated Information
Date posted: September 23, 2026
Reading Time: 15 minutesLearn how to find and correct inaccurate program, tuition, admissions and campus information appearing in AI-generated answers about your school.
How Much Should a School Spend on Paid Advertising? Start With the Enrollments You Need
Date posted: September 17, 2026
Reading Time: 15 minutes“How much should we spend?” is one of the most common questions schools ask when planning paid advertising. Starting with...
One Student Record From Inquiry to Graduation: Why CRM and SIS Data Should Stay Connected
Date posted: September 9, 2026
Reading Time: 14 minutesA prospective student submits an inquiry, speaks with admissions, applies, uploads documents, receives an offer, pays a deposit, enrolls, attends...
AI Search Visibility for Schools: What to Measure Beyond Google Rankings
Date posted: September 2, 2026
Reading Time: 15 minutesFor years, schools measured search visibility by asking one question: where do we rank on Google? Rankings still matter, but...
Offline Conversion Tracking for Schools: How to Optimize Paid Ads for Applications and Enrollments
Date posted: August 26, 2026
Reading Time: 15 minutesA paid campaign can look successful while producing limited enrollment value. Clicks are increasing, cost per lead is efficient, and...