Content Refresh Strategy for Higher Education: How to Update Old Content to Win AI Search and Organic Rankings
Date posted: February 11, 2026
Reading Time: 14 minutesFor years, the default response to declining organic performance in higher education marketing was simple: publish more content. More blogs....
The 2026 Digital Marketing Roadmap for Higher Education: What’s Changed, What Still Works, and What Drives Enrollment Now
Date posted: February 4, 2026
Reading Time: 13 minutesHigher education marketing strategies have changed, as digital marketing no longer works the way it once did. Many institutions are...
How to Create Authentic, Creative Content for Fully Online Programs: Proof-Driven Ideas That Build Trust
Date posted: January 28, 2026
Reading Time: 11 minutesFully online programs are no longer emerging alternatives. They are established, competitive, and increasingly scrutinized. Prospective students understand that online...
GA4 for Enrollment Growth: A Higher Ed Marketer’s Guide to Google Analytics 4
Date posted: January 21, 2026
Reading Time: 15 minutesGoogle Analytics 4 (GA4) has reshaped how colleges and universities track prospective student behaviour online. With the retirement of Universal...
What Is GEO? Preparing Your Institution for AI-Driven Student Search
Date posted: January 14, 2026
Reading Time: 18 minutesSearch behaviour among prospective students is evolving fast. Instead of scrolling through pages of search results, many now turn to...