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Higher Education Marketing

Using Google Analytics in Education: 6 Essential GA Reports and What They Tell You

November 15, 2017


higher education

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there's no better way to start than by adopting Google Analytics. Free to use, the platform...read_more

For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there's no better way to start than by adopting Google Analytics. Free to use, the platform...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing

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CRM for Education Made Simple: A Beginner’s Guide for Schools

November 1, 2017


A good customer relationship management (CRM) platform is the backbone of many successful digital marketing efforts in modern student recruitment. A CRM is a customer-centric system that can help education...read_more

A good customer relationship management (CRM) platform is the backbone of many successful digital marketing efforts in modern student recruitment. A CRM is a customer-centric system that can help education...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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4 Ways to Build Trust When Recruiting International Students Online

October 25, 2017


education marketing

Pursuing education is different than most other transactions an individual will engage in throughout their life. It is not only a substantial investment of money, but of time and effort...read_more

Pursuing education is different than most other transactions an individual will engage in throughout their life. It is not only a substantial investment of money, but of time and effort...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment

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Master’s Student Recruitment Strategies: Attracting the Right Applicants

October 18, 2017


master's recruitment strategies

With a BA degree often no longer enough to gain access to top employment and academic opportunities, increased numbers of students are enrolling in postgraduate education in the hopes of...read_more

With a BA degree often no longer enough to gain access to top employment and academic opportunities, increased numbers of students are enrolling in postgraduate education in the hopes of...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Language School Marketing Trends: The Growing Demand for ‘Language +’ Programs

September 20, 2017


Higher education marketing

Countless individuals across the globe are interested in learning a new language. Whether it’s for their personal benefit, educational reasons, business purposes, or simply for entertainment, it’s clear that the...read_more

Countless individuals across the globe are interested in learning a new language. Whether it’s for their personal benefit, educational reasons, business purposes, or simply for entertainment, it’s clear that the...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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Should Quora be a Part of Your Education Marketing Strategy?

September 13, 2017


education marketing

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social media platforms like Facebook, Twitter, and Instagram. However, one social...read_more

Most higher education marketing professionals are no strangers to the importance of having a strong presence on widely used social media platforms like Facebook, Twitter, and Instagram. However, one social...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Social Media Marketing

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What University Recruitment Pros Around the World Can Learn from UK Clearing Campaigns

August 30, 2017


Professionals working in the education field are no strangers to the seasons of higher education marketing, and right now it’s Clearing season in the UK. Following the release of UCAS...read_more

Professionals working in the education field are no strangers to the seasons of higher education marketing, and right now it’s Clearing season in the UK. Following the release of UCAS...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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Beyond ESL: Language School Marketing for Non-English Courses

August 23, 2017


language school marketing

While English remains the most in-demand language for education, there are countless students around the globe who are eager to learn other languages. Language school marketers that offer non-English courses...read_more

While English remains the most in-demand language for education, there are countless students around the globe who are eager to learn other languages. Language school marketers that offer non-English courses...read_more

CATEGORIES: Blog, Branding and Web Design, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Social Media Marketing

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5 Steps to Flawless Student Inquiry Follow-Up

August 16, 2017


student inquiry follow-up

Digital marketing campaigns are an excellent way to generate direct student inquiries for your school, but it’s what you do with those inquiries that matters. In today’s interconnected world, prospective...read_more

Digital marketing campaigns are an excellent way to generate direct student inquiries for your school, but it’s what you do with those inquiries that matters. In today’s interconnected world, prospective...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Recruiting International Students in Turkey: A Look at an Up-and-Coming Market

August 2, 2017


recruiting students from Turkey

With one of the fastest growing economies in the entire world, it’s no wonder the investment firm Fidelity has ranked Turkey as one of the four MINT countries, along with...read_more

With one of the fastest growing economies in the entire world, it’s no wonder the investment firm Fidelity has ranked Turkey as one of the four MINT countries, along with...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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