Higher Education Marketing

In Plain English: 5 Tips for Simplifying Your Content Writing for International Students

February 1, 2017


As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...read_more

As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...read_more

CATEGORIES: Blog, Content Development, International Recruitment

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HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!

January 30, 2017


Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, SEO, Social Media Marketing, Web Design and Development

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How Instant Messaging and Chatbots are Transforming Student Recruitment for the Hyper-Connected Generation

January 18, 2017


Over the past few years, there has been a fundamental shift in how we use social media - a trend most evident in the online behaviour of today's hyper-connected students....read_more

Over the past few years, there has been a fundamental shift in how we use social media - a trend most evident in the online behaviour of today's hyper-connected students....read_more

CATEGORIES: Blog, International Recruitment, Mobile Marketing, Social Media Marketing

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Choosing the Right PPC Channels for Your Higher Education Paid Advertising Campaigns

January 11, 2017


Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

Pay-Per-Click (PPC) advertising campaigns are often one of the most vital ingredients of a successful student recruitment strategy. PPC initiatives can help your school improve its reach in crucial regions...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment, Pay per Click, SEO, Social Media Marketing

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How to Create an International Student Recruitment Action Plan

January 9, 2017


Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...read_more

Worldwide student mobility has seen steady growth over the past several years and shows no signs of slowing down any time soon - in fact, the OECD estimates the total...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment

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Developing Sustainable Student Recruitment Strategies in China

January 4, 2017


For colleges and universities struggling to meet enrolment goals, the rise in international student mobility couldn't have come at a better time. In response to pressures due to shifting demographics,...read_more

For colleges and universities struggling to meet enrolment goals, the rise in international student mobility couldn't have come at a better time. In response to pressures due to shifting demographics,...read_more

CATEGORIES: Blog, International Recruitment

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International Student Recruitment Opportunities in Africa

December 7, 2016


As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in Asia to emerging markets around the world. Among the most...read_more

As international student recruitment becomes increasingly competitive, more and more institutions are looking beyond the most obvious source countries in Asia to emerging markets around the world. Among the most...read_more

CATEGORIES: Blog, Education Lead Generation, International Recruitment

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Housing Anywhere: The New Online Platform Simplifying the Housing Process for International Student Recruiters

November 21, 2016


Universities around the world are ramping up their international student advertizing and promotional efforts. As an international student recruiter, staying ahead of trends and knowing how to stay relevant is...read_more

Universities around the world are ramping up their international student advertizing and promotional efforts. As an international student recruiter, staying ahead of trends and knowing how to stay relevant is...read_more

CATEGORIES: Blog, International Recruitment, News

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5 Important Factors To Consider When Developing Multi-Lingual Websites for International Student Recruitment

November 16, 2016


As the international student market continues to grow, it’s likely you’ll see more and more institutions developing multi-lingual websites. Offering alternate language versions of your site can give you a...read_more

As the international student market continues to grow, it’s likely you’ll see more and more institutions developing multi-lingual websites. Offering alternate language versions of your site can give you a...read_more

CATEGORIES: Blog, Branding and Web Design, Education Lead Generation, International Recruitment, Mobile Marketing

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How to Leverage your Faculty for Domestic and International Student Recruitment

November 9, 2016


With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

With an ever increasing number of institutions chasing a shrinking pool of prospective applicants, most schools are actively on the lookout for both new enrolment markets throughout the world and...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Inbound marketing, International Recruitment

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