Higher Education Marketing

Lead Scoring: Your School’s Secret Weapon for More Efficient Student Recruitment

April 19, 2017


How can you tell when a prospective student is seriously interested in your school? How do you know when to pick up the phone and give them a call instead...read_more

How can you tell when a prospective student is seriously interested in your school? How do you know when to pick up the phone and give them a call instead...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment

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Developing Multilingual PPC Campaigns for Student Recruitment

April 12, 2017


Is your school struggling to make headway with its international student recruitment strategy? Do you found it difficult to gain online visibility and brand recognition in certain countries or regions?...read_more

Is your school struggling to make headway with its international student recruitment strategy? Do you found it difficult to gain online visibility and brand recognition in certain countries or regions?...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click

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Diversifying Your International Student Recruitment Sources With Digital Marketing

April 5, 2017


As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language schools, universities, and even some community colleges and k-12 schools...read_more

As international student mobility has grown, education agents have become an important part of the overall recruitment landscape, with language schools, universities, and even some community colleges and k-12 schools...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

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Understanding India: A Key Driver of International Student Recruitment Growth

March 29, 2017


While growth rates of overall international student admissions have been slowing over the past few years from most top source countries, a notable exception has been India. Although often overshadowed...read_more

While growth rates of overall international student admissions have been slowing over the past few years from most top source countries, a notable exception has been India. Although often overshadowed...read_more

CATEGORIES: Blog, International Recruitment

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Targeting Parents for International Student Recruitment

March 16, 2017


While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in the decision making process. This influence becomes more pronounced the...read_more

While most education marketing is understandably focused on prospective students, savvy schools recognize the important role that parents have in the decision making process. This influence becomes more pronounced the...read_more

CATEGORIES: Blog, Inbound marketing, International Recruitment, Social Media Marketing

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Putting Your School on the Map: The Role of Location in Student Recruitment

March 8, 2017


You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

You may have read recently that HEM’s hometown of Montreal was named the world’s best student city in QS Digital Solutions’ annual rankings for 2017. For those of us who...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Online Student Recruitment, Social Media Marketing

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How Welcoming is Your School’s Website for International Students?

February 22, 2017


Imagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel excited, or nervous? Confident, or apprehensive? Are you looking forward...read_more

Imagine you are a prospective international student, preparing to leave your home country for the first time. Do you feel excited, or nervous? Confident, or apprehensive? Are you looking forward...read_more

CATEGORIES: Analytics, Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment

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In Plain English: 5 Tips for Simplifying Your Content Writing for International Students

February 1, 2017


As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...read_more

As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood by a growing variety of audiences. Navigating university websites to...read_more

CATEGORIES: Blog, Content Development, International Recruitment

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HEM’s Brand New eBook: Digital Marketing Solutions for Education Institutions is Available Now!

January 30, 2017


Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

Your Guide to the Changing World of Digital Student Recruitment! We’re very excited to announce that the fifth edition of HEM’s annual eBook is now available to download. This useful free...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Pay per Click, SEO, Social Media Marketing, Web Design and Development

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How Instant Messaging and Chatbots are Transforming Student Recruitment for the Hyper-Connected Generation

January 18, 2017


Over the past few years, there has been a fundamental shift in how we use social media - a trend most evident in the online behaviour of today's hyper-connected students....read_more

Over the past few years, there has been a fundamental shift in how we use social media - a trend most evident in the online behaviour of today's hyper-connected students....read_more

CATEGORIES: Blog, International Recruitment, Mobile Marketing, Social Media Marketing

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