International Recruitment | Education Marketing | Google Analytics | SEO | Higher Education Marketing
Higher Education Marketing

How Reporting Can Help You Get More Out of CRM for Schools

May 30, 2018


A CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities, track contact with individual prospects, and even automate some elements...read_more

A CRM system has the power to completely transform your admissions efforts. Allowing you to streamline your lead management activities, track contact with individual prospects, and even automate some elements...read_more

CATEGORIES: Analytics, Blog, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

Tags: , , , , , , ,


Effective Persona Development for International Student Recruitment

May 23, 2018


education marketing personas

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...read_more

A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting a clear picture of the background, ambitions, and needs of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment

Tags: , , , , , ,


GDPR Compliance: How to Ensure Your Higher Ed Marketing Campaigns are Up to Date

May 16, 2018


education marketing online

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection Regulation (GDPR), which is due to come into effect on...read_more

Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection Regulation (GDPR), which is due to come into effect on...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment, Web Design and Development

Tags: , , , , ,


Using CRM Technology for Student Inquiry Follow-Up

May 2, 2018


higher education marketing

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over the past few years. In fact, Gartner Research now estimates...read_more

The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over the past few years. In fact, Gartner Research now estimates...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing, Online Student Recruitment

Tags: , , , ,


How Valuable is Twitter for Student Recruitment?

April 11, 2018


education marketing on Twitter

In 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million users, having been around for seven. As of 2018, Instagram...read_more

In 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million users, having been around for seven. As of 2018, Instagram...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, International Recruitment, Social Media Marketing

Tags: , , , ,


Effective Tactics for Marketing Online Courses

April 4, 2018


online education marketing

Once viewed as something of an inferior option to a traditional classroom experience, online learning continues to grow both in popularity and reputation. Advances in technology, together with more careful...read_more

Once viewed as something of an inferior option to a traditional classroom experience, online learning continues to grow both in popularity and reputation. Advances in technology, together with more careful...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment

Tags: , ,


How National and Regional Education Strategies Are Changing International Student Recruitment

March 28, 2018


International higher education marketing

International students can bring a lot to a country. They can help to increase the pool of skilled labour available, create jobs, and contribute to a more diverse and multifaceted...read_more

International students can bring a lot to a country. They can help to increase the pool of skilled labour available, create jobs, and contribute to a more diverse and multifaceted...read_more

CATEGORIES: Blog, Content Development, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News, Online Student Recruitment

Tags: , , , ,


Opportunities for International Student Recruitment in Vietnam

March 14, 2018


education marketing in Vietnam

Institutions of higher learning hoping to bolster their numbers of international applicants likely already know the value of targeting quickly developing economies in Asia. Vietnam offers an excellent example of...read_more

Institutions of higher learning hoping to bolster their numbers of international applicants likely already know the value of targeting quickly developing economies in Asia. Vietnam offers an excellent example of...read_more

CATEGORIES: Blog, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, News

Tags: , , , , ,


Higher Education Texting Ideas for Every Stage of the Enrollment Journey

March 7, 2018


education marketing

Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital space, it's easy to forget that some of the most...read_more

Amid a preponderance of chat applications, social media channels, and other methods of engaging with prospective students in the digital space, it's easy to forget that some of the most...read_more

CATEGORIES: Blog, Conversion Optimization, Education Lead Generation, Education Marketing, International Recruitment, Mobile Marketing

Tags: , ,


4 Digital Marketing Channels That Depend on Good Student Persona Development

February 28, 2018


education marketing

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a broad enough view, and important trends emerge: a predominance of...read_more

CATEGORIES: Blog, Content Development, Conversion Optimization, Education Lead Generation, Education Marketing, Inbound marketing, International Recruitment, Online Student Recruitment, Pay per Click, SEO, Social Media Marketing

Tags: , , , , , , , ,